How does it work?

The Multiplier Effect occurs when your marketing technique either:

A) replicates itself over and over again, or B) feeds into other marketing techniques

A classic example of first kind of Multiplier Effect is Free E-Book.

Ten people download your Free E-book and offer it from their websites. Those ten people each get downloads and it's now being offered on 100 websites, and so on.

The second type of Multiplier Effect occurs when one marketing technique results in benefits from another marketing technique.

A good example of this is Link Exchange.

Let's say you get links on 100 different websites. When Search Engines spider those websites, they find your link. Your 'link popularity' then increases and as a result, your ranking in Search Engines goes up.

This kind of Multiplier Effect often results in a 'feedback loop'.

Because your website now ranks higher in Search Engines, more people want to exchange links with you. You now have links on 300 different websites. This in turn gives you an even higher ranking in Search Engines, and so on.

Some marketing techniques have no Multiplier Effect. For example, posting to FFA sites - after only a few hours your ad drops off FFA site and you have to start again.

One of most powerful Multiplier Effects I know of occurs when you write Ezine Articles.

The main purpose in writing Ezine Articles is to get them published in Ezines. And that on its own will bring you a lot of highly targeted traffic. But benefits don't stop there.

When your Articles are posted on other people's websites you get free links (from your Resource Box) back to your website - more traffic. This increases your link popularity and so your ranking in Search Engines goes up - more traffic. Eventually you'll find your Articles appearing in Free E-Books - even more traffic.

As you can see, this kind of Multiplier Effect rapidly builds up its own momentum - after a certain point it's virtually unstoppable.

Here are 2 ways you could start using Multiplier Effect:

1) Launch a Free E-Book

Start collecting Ezine Articles on a particular topic. The topic could be 'Search Engine Positioning', 'Website Design', 'Affiliate Programs', 'Ad Writing', 'Choosing a Web Host', or it could be on 'Parenting', 'Gardening' etc.

What's wrong?

It could be recession (although that's debatable).

With thousands of people losing their jobs each week, consumer confidence (and therefore consumer spending) is down.

But on other hand, if thousands of people are losing their jobs, there is without doubt a growing army of people out there who are looking to Internet to make their living.

But let's leave aside recession, and look at two other reasons you may not be getting sales:

(1) People very rarely buy first time.

You must have heard statistics - people have to see your product an average of 7 times before they buy it. When I cast my mind back to marketing eBooks I've purchased, in each case I saw those books advertised for months - on websites, in newsletters - before I bought them.

So if you want to make a sale, you must find a way to stay in contact with your visitors - and bring them back.

The easiest way to do this is to offer your visitors a free subscription to your newsletter.

Another way is to offer your visitors a free autoresponder course that educates them about product or service you are offering. Create a series of 5 emails about your service or product and put them on an autoresponder that provides automated follow-up.