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It’s a rare media outlet that will care about your new product, or sale, or internal promotion – unless you give them a good reason to. You need some kind of emotional hook that will make your story interesting to readers/listeners/viewers.
Can you tie your product or sale to a news event? Or better yet, can you create an event of your own? Staging an unusual event or charity benefit can get you lots of positive coverage.
Don't just stop at news releases. Write articles on some new development in your industry and submit them to publications your prospects read. Distribute ezine articles far and wide over internet. This establishes you as an expert and gives you exposure.
When you do have an article published or a story done on you, milk it for all it is worth. Make copies and use them in your marketing. Frame them and put them up in your store if you have one. At very least, tell people you were featured in such-and-such publication.
Publicity can be a great marketing tool. But bottom line is, you have to make it happen. And use it to your advantage when it does!
Does your marketing forge an emotional connection with your prospects? It can. Lisa Packer delivers persuasive, targeted copywriting that dramatically increases your business. Unleash the power of words on behalf of your business by visiting http://www.dramatic-copy.com today.