They have fear just like you, but they don't let it control them. In fact, many professionals use it as a motivating factor to achieve their goals (I.e. fear of failure).

Learning how to control your fear won't happen overnight, but with practice, it can be done.

Becoming self-confident isn't something that just happens. It is a state of mind you must put yourself into.

You must teach your mind how to react to negative thoughts, and push these thoughts away with positive thinking.

Fear is simply a negative thought about a future event, which often times is something you have total control over.

It is astounding how many people overlook importance of these kind of courses. Most of successful people I know, attribute their success directly to a self-help course.

To become a successful online marketer, it is almost a requirement that you think in a positive way. You must visualize your own success, even before it happens.

Remember, if you allow fear to control your life, you will have something much worse to live with:

Regret.

Sadly, you can't control regret, because it is an emotion based on a past event. It is no longer something you can change.

I can think of nothing worse than waking up one day and saying to myself "What if..."

Copyright © 2005 Jason Tarasi

Financial Advisors' Prospects - I hope I have enough money to pay my childrens' college tuition - I hope I have enough to afford to retire comfortably - I hope my money is secure no matter what stock market does

Online Data Management Firms' Prospects - I hope more people find my site - I hope more prospects understand how they can benefit from using our services - I hope more prospects contact us and buy from use

What are your prospects hoping for when they buy your products or services?

Why Marketing to Hope Works Much as you'd like to think your prospects make logical, well reasoned purchasing decisions, in most cases logic plays a secondary role to emotions. If you've made rounds with a son or daughter looking at colleges, you've experienced this first hand. You talk whole thing over thoroughly with your child and make a decision to visit a college that appears to be a great fit.

You drive up to campus and they won't even get out of car. What's going on? They’re making a decision based on some unspoken set of criteria that defies parental logic. Find out what those criteria are, and you can move forward. The same goes for your prospects.

Your prospects may bring logic to bear when researching service providers but their ultimate selection will be based on emotions. Market directly to what they hope and want and tap into these emotions to help them pick your product or service.

No matter what business you're in, your objective is to help your clients be more successful and to achieve their hopes and dreams, both small and large. Appeal to their motives and you'll increase your sales.

Remember HOPE stands for: Help Our Prospects Excel

Use hope to market your products and services and you'll capture your prospects' attention, their hearts and more of their business. -