How To Use Fear To Your Advantage

Written by Jason Tarasi


The invisible force surrounded him, squeezing tightly around his chest. His eyes became wide and bewildered.

Suddenly his mind raced with dark thoughts, his stomach churned, and he became engulfed with a sense of hopelessness.

This man had just come face to face with FEAR. Now he had a life altering choice to make, one that we all must face: Fight it off, or let it destroy his dreams.

You will never face a more worthy adversary than your own fear. It knows all of your weaknesses, and it will try to use them against you.

The thing about fear, is that it preys on your innermost demons. You can't hide these thoughts, because this dark force lives inside you. It hides inrepparttar shadows of your mind, eagerly awaitingrepparttar 138607 opportunity to pounce and create self-doubt.

Fear will manifest itself in many ways, andrepparttar 138608 more you feed it,repparttar 138609 more control it has over your life.

If you want to be a successful online marketer, you must prepare yourself mentally to wage a personal battle against your inner demons and self-doubt.

Your family and friends can only offer you so much support and encouragement, but inrepparttar 138610 end, you must fight this battle alone.

If you are serious about making money online, you must strive to become a professional marketer.

In a nutshell, a professional is someone who does their job, no matter whatrepparttar 138611 circumstances are.

What Are You Really Marketing? It's Not What You Think

Written by Charlie Cook


You market your own business or you direct marketing for your company. You know what you are marketing – it's obvious. Or is it?

If you're a financial advisor, you probably think you're marketing financial advice. If you're a sales consultant, you may think you are marketing sales training. If you are a realtor, you may assume you market homes or commercial properties. If you market big screen TVs you may think you're sellingrepparttar latest technology.

In each case, you'd be right in terms of your deliverables, but you'd be wrong about what your prospects are buying.

Overrepparttar 138606 years, I've worked with service providers ranging from plumbers to financial advisors, to data management firms as well as numerous marketing consultants. Despiterepparttar 138607 diversity of services they provide, they all facerepparttar 138608 same hurdle to increasing their sales. Each and every one hasrepparttar 138609 product or service they deliver confused with what they are marketing.

What you're marketing and what you actually deliver are two different things. The key to increasing your sales is to realize that what you are really marketing is hope – your clients' hope of achieving their goals.

You're marketing to your prospects' hopes that they'll be happier, more successful, more attractive, smarter, richer, more comfortable, more secure, etc. Target your marketing torepparttar 138610 real reasons people buy, and you'll be much more successful in motivating them to make a purchase from you.

Focus your marketing by identifying what your prospects want. Make a list that describes their hopes. Following are some samples to give yourepparttar 138611 idea:

- What Your Prospects Really Want - Residential Realtors' Prospects - I hope I can find a home I can afford - I hope I can find a home to accommodate our growing family - I hope I getrepparttar 138612 best possible price for our current home

Sales Trainers' Prospects - I hope I can generate more leads - I hope more people understand how I can help them - I hope I can sell more of my products and services

Plumbers' Prospects - I hope I can getrepparttar 138613 leak stopped as soon as possible - I hope I can get a plumber to show up - I hope it doesn't cost me an arm and a leg

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