Offer a free membership into your members only web site. Tell them what it normally costs for people who don't purchase.

FREE AUDIO CASSETTE/VIDEO

Offer a free audio cassette or video to people who buy. Let them know this audio cassette or video can't be found anywhere else, only through this special offer. FREE E-MAIL COURSE

Offer a free e-mail course on a topic related to your product or service. Add your back end product ads to each e-mail course lesson. FREE CHAT ROOM SEMINAR/CONSULTING

Offer a free chat room seminar or consulting to give away as a freebie. You will become know as an expert on topic by electing to do seminar or consulting yourself. FREE GIFT

Offer a free gift if they buy your product or service. Giving value of free give will attract them to purchase your main product or service.

Look for difference in your offering that is tied to use of your product and service. Your difference is your unfair advantage over your competitors. Another way to look at it is your benefits are what your customer gets from your products or services; your difference gives cause as to why your benefits and solution are unique.

Remember...Difference without benefit is of no value to your customer. Be sure to highlight difference that is recognized by your customers as benefits they are willing to pay for.