How To Turn Freebies Into Sales Written by Adrian Kennelly
You can increase sales and profits by offering freebies to people who buy your main product or service. They increase over all value of your main offer and in return people feel they're getting more for less. It's important that you have a high enough profit margin so you can afford to give them away. Some freebies can be created without a lot of expense; like electronic information products. With these type of freebies there's no shipping or physical material costs. Below are some popular types of freebies. In examples are some other benefits and a tips for offering freebies to your buyers. FREE COUPON/GIFT CERTIFICATE Offer potential customers a free coupon or gift certificate for a back end product or service you're selling. This will increase your chances for repeat purchases. FREE BOOKLET/E-BOOK Offer a free booklet or e-book related to your main product or service. Inform potential customers that it is a limited time offer and it will only be available before a specific date. FREE MEMBERS ONLY WEB SITE
| | What's really different about your company, product or service?Written by Jim Logan
Assuming you’re not only company on planet that provides products and services similar to yours, what is it about your offering that’s unique? As with benefits you offer your customers, your uniqueness needs to be tied to things valued by your customer. Your uniqueness is your ‘orange’...your ‘orange’ as compared to other's ‘apple.’Being different only counts to extent your target customers acknowledge difference as a benefit. For example, if your difference is that you support 1000+ color choices for your ‘widgets’ however, your target customers only buy or care about 4 basic colors, then your difference in having 1000+ color choices is of no benefit to your customer and has little to no market value. Your difference has a shares space with your benefits as ground you stand on to compete for your prospective customer’s business. The things you highlight as differences are items you most want to compete on and are in effect ‘traps’ you set for your competition.
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