Write Your Copy to Sell When you begin to write copy for your site, always stress benefits. Develop a theme for your site that focuses on this benefit and don't stray from it - see my article, "How to Get Listed in Search Engines – Developing a Theme-Based Site" (www.isitebuild.com/searchengine.htm)

Make Sure Each Page Sells Each page should emphasize benefits in headline, to pull reader into contents of your page. It should ask this question: "What's in it for me? Why should I spend my precious time reading this page?"

Make sure you are writing, as if you were talking to your friend. Make your copy one to one, conversational, friendly and personal, as if you are sitting next to person. Write from viewpoint of what your customer wants to buy, not what you want to sell.

Then deliver contents in a clear, crisp way, being careful not to stray from central purpose of what you promised in headline.

Finally, make your customer want to click through to next page or click through to your order page.

Now, that you have identified your targeted customer and written copy tailored to solving your customers problems, you will no longer lose those that you have driven to your site.

You have now put them in buying mood.

3. Write up a new ad. Buy space in a couple of ezines for submission of ad. Track these ads, to see which one works best.

4. Design a new theme based web site for one of your affiliate products or services. Optimize site for search engines and submit to them by hand.

5. Send out post cards. Create a new post card for your business. Find a targeted list of 300 contacts in your local area. Send postcards out and track response.

6. Grow your newsletter subscriptions and response rate - research a new topic, incorporate a new service or product to offer to subscribers.

7. Contribute to online forum discussions - spend 1 hour/day on different marketing boards to offer advice. (you can leave a resource box at bottom of each message and people will naturally contact you because of helpful advice and information you gave).

Now take next 10 minutes to write up your own plan of what you WILL DO for next few weeks (you can use above list to get your intellectual juices flowing). Keep it simple.

If you take this proactive approach to market these(or yours)ideas in coming weeks, you will propel your business to success.