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Your customers have already a) purchased from you and b) agreed to receive special offers. From here, it shouldn’t be too hard to get follow-up sales. They are already hooked--just give them a good offer.
For instance, you could send out special offers for complementary products at certain intervals. You could target people who purchased digital cameras and offer them sticks of memory at a discounted price, but only if they buy within a certain amount of days after close of auction. You could do same thing with camera bags--and also set a specific date.
If you sell jewelry, you could offer customers a matching set of earrings for a necklace at a discount. Or cleaning tools. Or a jewelry box.
There are a number of different ways in which you can structure your Ebay post-sales follow-up with your autoresponder. There are only two real rules you should follow:
1) Do not, under any circumstances, add people to your list who did not specifically ask to be added to it. It is illegal and unethical, and it could land you in jail; and
2) Make sure you are targeting right people with right follow-up pitch. If you’re trying to sell discount plastic dinosaurs to someone who just bought a case of motor oil, you probably wont get response you want.
. . .other than that, it is completely up to you. Come up with some creative ideas; put them to work; and you can easily double or triple lifetime worth of each customer who shops at your Ebay store.
http://www.workathomerightnow.net/ebay.html - Written by Isaiah Hull, author of "How to Profit on Ebay In Seven Days Without Spending A Single Penny." For a limited time only you can get a pre-publication copy of his book for ONE-FOURTH the post-publication price!