How To Sell On Ebay: The Money Is In The Back-End
Many people who sell on Ebay completely neglect follow-up process. They post an auction. Someone wins. They send an automated message to winner. They ship item. End of story. End of buyer-seller relationship.
. . .end of customerís total worth to business --and this is why so many people who sell on Ebay fail or make negligible profits: they have no idea that real money is actually in back-end and follow-up sales.
In this article, I am going to go over one of tools you can use to make follow-up sales on Ebay: autoresponders.
Autoresponders will allow you to automate follow-up and upselling process. You can subscribe to an autoresponding service through a number of different companies. Most will give you a free trial that limits your abilities, but lasts indefinitely.
Getresponse (getresponse.com) is one of these companies. It has a user-friendly control panel, excellent customer service, and offers a free trial version that will give you access to everything you need for early upselling and follow-up.
You can use your autoresponder a number of different ways to make follow-up sales, but you must start by collecting names to load into your autoresponder.
You can do this by asking customers (after youíve made a sale) if they would like to join your mailing list and receive special offers, discounts, and chance to buy items before they go on auction. Load names and email addresses of people who respond positively into your autoresponder.
Getresponse will send them a confirmation message. The rest is up to you.
Come up with special offers, discounts, and contests and send them out via broadcast to your subscribers on a regular basis, but not too often.