How To Sell On Ebay: Using Store Policies To Cement Your Credibility

Written by Isaiah Hull


How To Sell On Ebay: Using Store Policies To Cement Your Credibility

In your quest to build credibility as an Ebay seller, few things are more important than creating and following consistent store policies. Doing so will provide your customers with an attractive buying atmosphere, where they will feel safe making any transaction.

Whenever I create store policies--whether it be for an Ebay business or an Internet business--I use one standard: I promise what I can reasonably deliver. And I deliver more than I promise as often as possible.

If I can reasonably offer to ship everything two days after payment, I will promise it. But if I getrepparttar chance to ship some items within one day, I take that opportunity to overdeliver.

Not only is this a more ethical approach--delivering or overdelivering on all promises--but it is also a more practical business strategy forrepparttar 147652 long-run.

Developing relationships with your customers isrepparttar 147653 best way to get repeat sales, testimonials, and positive feedback--the three pillars which will support your business and increase your cashflow.

You should extend this principle to other policies.

Create a return policy that stipulates when and for what reasons you will accept a return. Again, you will want to giverepparttar 147654 customer certain guarantees, but atrepparttar 147655 same time, you donít want to promise what you canít reasonably deliver.

How To Sell On Ebay: The Money Is In The Back-End

Written by Isaiah Hull


How To Sell On Ebay: The Money Is In The Back-End

Many people who sell on Ebay completely neglectrepparttar follow-up process. They post an auction. Someone wins. They send an automated message torepparttar 147629 winner. They shiprepparttar 147630 item. End of story. End of buyer-seller relationship.

. . .end of customerís total worth torepparttar 147631 business --and this is why so many people who sell on Ebay fail or make negligible profits: they have no idea thatrepparttar 147632 real money is actually in back-end and follow-up sales.

In this article, I am going to go over one ofrepparttar 147633 tools you can use to make follow-up sales on Ebay: autoresponders.

Autoresponders will allow you to automaterepparttar 147634 follow-up and upselling process. You can subscribe to an autoresponding service through a number of different companies. Most will give you a free trial that limits your abilities, but lasts indefinitely.

Getresponse (getresponse.com) is one of these companies. It has a user-friendly control panel, excellent customer service, and offers a free trial version that will give you access to everything you need for early upselling and follow-up.

You can use your autoresponder a number of different ways to make follow-up sales, but you must start by collecting names to load into your autoresponder.

You can do this by asking customers (after youíve made a sale) if they would like to join your mailing list and receive special offers, discounts, andrepparttar 147635 chance to buy items before they go on auction. Load repparttar 147636 names and email addresses ofrepparttar 147637 people who respond positively into your autoresponder.

Getresponse will send them a confirmation message. The rest is up to you.

Come up with special offers, discounts, and contests and send them out via broadcast to your subscribers on a regular basis, but not too often.

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