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FREE vs. PAID ADVERTISING
There are many ezines that do offer free ads to their subscribers. Some of these are worthwhile others are not. It really comes down to reader involvement. If people are still reading ezine and not just subscribed to put their ad in every week, it may be worth your time. If ezine has passed all of you're other criteria up to this point, it has to be worth a shot. At least this costs you nothing but your time.
Paid advertising at this point where you have studied, selected, and analyzed many ezines and come up with a short list is definitely going to be worth cost.
Let's just review what you have gone through in selecting ezines to advertise in.
1. Targeted Content that matches product, service, or opportunity you are advertising. 2. Acceptable Potential Market based on content of ezine and what ezine's editor says about his or her subscriber's interests. 3. Acceptable Ad Formatting and Placement in Ezine. 4. Acceptable Subscriber Base as described by way ezine gets it's subscribers and keeps them.
Now comes kicker, ad cost. What's a good price, and what isn't?
Well, it just depends. That's not what you wanted to hear, I know. You'd rather I provided a simple rule to go by that made all of your decisions for you. Sorry, but I don't believe that is possible. It is a big subject, however, so we'd best save it for final installment in this series.
Joe Bingham, Editor of the NetPlay Newsletters Subscribe to 1 of 3 Quality NetPlay Ezines, See which one fits you at: http://www.netplaynewsletters.com Need To Publish Your Own Ezine? I'll Write It For You and Show You How to Make It Successful! http://www.netplaynewsletters.com/publisher.html