How To Properly Use Ezine Advertising - Part Three

Written by Joe Bingham


After having selected ezines to advertise your program in based on howrepparttar content ofrepparttar 124341 ezines relate to what you wish to advertise, there is still another process to choosingrepparttar 124342 best ezines for your marketing dollars.

Analyzingrepparttar 124343 ezines is a rather subjective process, however. There are no hard and fast rules to follow that give you a clear indication of whether or not an ezine is worthrepparttar 124344 cost. However, there is an information gathering process that can help you to make better decisions.


One important aspect is how ads are handled inrepparttar 124345 ezine itself. Where arerepparttar 124346 ads located inrepparttar 124347 ezine? Are they made visible by being placed directly between or atrepparttar 124348 start ofrepparttar 124349 articles, or are they pushed all torepparttar 124350 end ofrepparttar 124351 ezine or published separately in an ad sheet?

How many ads are run in each issue? Arerepparttar 124352 headlines ofrepparttar 124353 ads offset to attract attention, arerepparttar 124354 ads separated in some way from each other, or doesrepparttar 124355 entire ad section look like one big chunk of text?

Naturally, anythingrepparttar 124356 ezine publisher does to give visibility torepparttar 124357 ads is a plus for you as an advertiser.

SUBSCRIBERS: Who Are They and Where Did They Come From?

Don't be afraid to contactrepparttar 124358 editor, publisher, or advertising agent of an ezine and ask them some questions. Find out not only how many subscribers they have, but get their opinion of what type of markets their subscribers are interested in, AND how they get their subscribers.

Some marketing practices, such as automatically subscribing people that post to an FFA or ad site, may pull a lot of subscribers for an ezine, but result in very little readers. Ads for subs programs also have mixed results. Some stick around and readrepparttar 124359 ezine, but many don't. The best subscribers are those that are completely volunteer opt in readers.

However, many ezines use multiple means of gaining subscribers and while some use not so great methods, they may also clean their lists of non-responsive subscribers regularly. That's why it is best to ask and make a judgment based onrepparttar 124360 answer you receive. This may take some practice and trial and error, but at least if you haverepparttar 124361 information you are giving yourself something to learn from. So, ask where, how, and what type of subscribersrepparttar 124362 ezine has. Ask how effectively they retain subscribers as well. That is a good indication of many subscribers are readingrepparttar 124363 ezine and viewing it as worthwhile.

How To Properly Use Ezine Advertising - Part One

Written by Joe Bingham

Just forrepparttar sake of avoiding an argument, let's just say that ezine advertising isrepparttar 124340 best form of advertising onrepparttar 124341 Internet.

Now, let's move on to learning how to more properly make use ofrepparttar 124342 advertising available in ezines.

Essentially, and this holds true for all Internet marketing, you have two options to choose from.

OPTION #1 -- Playing The Numbers

The Internet in general is a numbers game. So long as what you are advertising is worth anything at all, there are going to be people interested in it. One option you have is simply to get an effective ad out to as many people as possible.

This option, while it's less time consuming, is also less targeted and requires more subscriber views per response than using targeted ezine advertising.

The best approach for this method is to take advantage of many ofrepparttar 124343 bulk ad buying programs being offered.

Subscriber/Ad Programs are low cost methods of getting your ad exposed to dozens of ezines and hundreds of thousands of subscribers. Some ofrepparttar 124344 best of these include:

2 Bucks An Ad

2 Dollar Ads

$10 for 20 Ads

Other programs exist that do not require you to subscribe torepparttar 124345 ezines your ad will be placed in, but still cover multiple ezines and many thousands of subscribers. Examples include:

Ad Mistress $30 Column Ad available from any ezine participating inrepparttar 124346 program. See for instance.

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