Ad Mark Ad Sheet also available in multiple ezines and claims to be sent to over 2.5 million readers. Try this one: http://www.shopmystate.com/logon/12-09-01/index-2.html

The point of these programs being that your ad is immediately presented to many thousands of subscribers at once.

The drawback to these programs is that you have little control over which ezines your ads will be seen in, nor timing of when your ad runs. This could lead to your ad being featured in ezines of an entirely different subject matter, and also makes ads that pertain to timed events or schedules difficult to deal with.

Again, whole point to this approach is simply pushing for largest numbers possible in hopes of achieving results.

OPTION #2 -- Targeting Your Advertising

While this approach takes more work, idea is that since advertising is targeted it will achieve more response per subscriber view and therefore be more cost effective.

The work involved in this approach lies in selecting best ezines to run your ad in. This involves searching out appropriate ezines, researching ad rates and subscriber bases for those ezines, and talking with editors or advertising agents for ezines in question.

Selecting ezines for advertising will be focus of next article in this series due out next week at this time. Then we will cover subject in more detail and relate how best to get job done.

Definitely subscribe to those ezines you think will be best suited for your ad. Get to know kind of content ezines usually run. The fastest way to accomplish this is by searching through archived issues if ezine in question provides this. If not, subscribe and read a few issues to learn more about usual topics ezine covers.

After you get to know some good ezines, see if they have a recommended reading section that will lead you to other good ezines. Many ezines put a recommended reading or equivalent section right in ezine. However, be sure and judge them for yourself. Don't just follow recommendations blindly.

At this point, you will be able to make a short list of ezines to further examine. That's right, you still have some more examining to do before you will be ready to purchase advertising.

One thing to realize, however, is that subscriber count is not necessarily that important. Sure, it's great to find a large ezine that fits your ad perfectly and doesn't cost too much to advertise in, but quite often small ezines will represent just as good of a value.

The next article in this series will go further into analyzing an ezines subscriber base, type of ezine it is, and actual cost of buying an ad.