Now, let's move on to learning how to more properly make use of advertising available in ezines.

Essentially, and this holds true for all Internet marketing, you have two options to choose from.

OPTION #1 -- Playing The Numbers

The Internet in general is a numbers game. So long as what you are advertising is worth anything at all, there are going to be people interested in it. One option you have is simply to get an effective ad out to as many people as possible.

This option, while it's less time consuming, is also less targeted and requires more subscriber views per response than using targeted ezine advertising.

The best approach for this method is to take advantage of many of bulk ad buying programs being offered.

Subscriber/Ad Programs are low cost methods of getting your ad exposed to dozens of ezines and hundreds of thousands of subscribers. Some of best of these include:

2 Bucks An Ad http://hop.clickbank.net/hop.cgi?phage/paaads

2 Dollar Ads http://hop.clickbank.net/?phage/dollarday

$10 for 20 Ads http://hop.clickbank.net/?phage/CashGalore

Other programs exist that do not require you to subscribe to ezines your ad will be placed in, but still cover multiple ezines and many thousands of subscribers. Examples include:

In part one of this series, we discussed two options available for advertising in ezines. The first of those involved buying ads in bulk with goal of getting exposure to as many subscribers as possible without regard to targeting advertising.

The second option, which will be discussed here, involves a little more work, but should bring back better results per subscriber view. This option requires targeting your advertising in ezines that are more specifically related to product or business you are promoting.

The first step in targeting ezine advertising involves selecting right ezines.

Ezine directories are excellent places to start. A good ezine directory will allow you to look through ezines by entering key words into a search. By entering words that relate to your product or opportunity, you then will be led to ezines that cover similar subjects. Since not all ezines are listed in ezine directories, however, it's a good idea to conduct a web site search as well and then look into ezines associated with web sites that are related to your product or business.