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The best example of this is your local supermarket. How many brands of toothpaste do you see? While it's likely that this'll reduce
price point per item, if you can gain
trust of an established distributor or find another way to efficiently market to a consumer audience then you'll be able to turn
tables against
established brands and gain market share.
7. How big are
barriers to entry?
So you've got this great idea. The only problem... there are a dozen other companies just like
one you plan to start. USP (Unique Selling Proposition) or not, you're going to find it very hard to break into this new arena.
Not only should you find out how much it's going to cost to get in, you should be find out if this entry is sustainable. Your competition is going to react...
question is how. Can you keep up
fight? Can you turn
tables somehow or will you find yourself outmaneuvered at every turn?
Furthermore, how quickly can you get in? If you can get your foothold quickly enough then you may be able to establish your niche before anyone notices.
8. Do you have any kind of unique resources for this market?
A resource is: * Anything that you own or can control
* Something that makes you stand out from
crowd
* Something that can be counted on, is reliable and sustainable.
* Something that helps you satisfy
customers.
Some examples: Distributor channels Cost advantages Business relationships The Public's perception Licenses or rights Technology or patents Unique skills
Conclusion: Now that you've had a chance to look over
questions and hopefully evaluate your own ideas... you've had some new thoughts on how to make your business unique. It's time to put those thoughts to
test and go forth with a new perspective!
----------------------------------------------------------- Aaron Colman, helping business make money online.
Web design, custom PHP scripts, MySQL databases and more.
Free e-Course: Mastering Internet Lead Generation http://www.ibasics.biz/leads -----------------------------------------------------------

Aaron has been doing this web stuff since '95, back in the days of Gopher yore.