If you are currently writing articles to post on your web site, or to publish in your newsletter or ezine, you can re-use these articles to easily get started with article marketing and get your name out all across web.

Suddenly you become an expert because your articles and advice start showing up all over place. Search on "10stepmarketing" or "Debbie LaChusa" and you'll see what I mean. I've accomplished this in a matter of weeks, with an initial posting of only seven articles. I've continued to post articles and you can bet I'll keep on doing it.

You may even get feedback from readers like I have. Here's one I got that totally made my day:

"Just finished reading your article. ITS GREAT! I'll be implementing all of your ideas ASAP."

How awesome is that?! It tells me my articles are getting out there, I am getting word out about my business and I'm helping more small business owners to be successful.

And just think, it could be doing be doing same for you. Getting your business name out there, positioning you as an expert in your field, and sharing your knowledge and expertise with your potential clients.

For a list of over 40 sites where you can post your articles for free, visit http://www.10stepmarketing.com/resources_promo_nologin.htm

I invite you to give Article Marketing a try. Write and post a few articles and see what happens. You may just triple your web site traffic like I did!

(C) Copyright 2005 Debbie LaChusa

But even then I thought, DLC Marketing, Inc. still isn't a great name. What does it tell people about what I do? It tells them I do marketing, and certainly I, or my web site copy, could explain my services and how I was unique. But what if they never got past still somewhat nondescript name?

Choose A Name That Communicates An Idea

So I started thinking about how I could name my business differently to communicate my unique selling proposition more clearly. And that is when I came up with name 10stepmarketing. To avoid having to re-incorporate, and because 10stepmarketing is a service I am offering that is closely related to marketing consulting services I offer through DLC Marketing, Inc. I have chosen not to re-name my business, but to rather just market using 10stepmarketing name. The initial response has been amazing. Suddenly people instantly want to know more about what I do. They ask questions and they want an explanation. That never happened with other names I was using.

You see, name 10stepmarketing communicates an idea. Something other names did not do. So prospects I encounter that resonate with idea it represents immediately want to know more. Is 10stepmarketing a great name? I don't know. But I do know it is strategically focused on services I deliver, and I am almost embarrassed to say that my previous business names were not (I am a marketing consultant after all. I should know better!). And I can't argue with response I have received thus far.

(C) Copyright 2005 Debbie LaChusa, 10stepmarketing