Continued from page 1
An exception to this would be if you are offering them a free gift for subscribing to your list. Then they should be added to your list.
Many will ask - Is it alright to email someone that has requested some free information report from you? My position is yes if you do it right way. I followup many times with those that request free reports from us.
In using an autoresponder, you likely will be able to send a number of followups automatically when someone requests initial information. Set your messages up a couple of days apart but insure that you always make a reference in them about their prior request. For instance, if they requested your free report on free we site resources, start followup messages with something like:
"Hi, several days ago you requested our free report on 'Free Web Site Resources'. I hope you found information useful. I have enclosed some additional information...."
You can customize it for whatever you are sending and you should change each subsequent message lead-in appropriately so it makes sense. This way you are reminding them that they had initially requested info and that you are not sending subsequent message out of blue.
3. Use Pop-ups
Many marketers feel that use of pop-ups irritates visitors to their site. Well I agree somewhat with that and I have immediately clicked away from sites and never looked at information I was initially interested in. I have been to some sites where I had to click and close four or five pop-ups and/or pages before I was even able to get to main page that I clicked to. And on top of that when I closed site I was hit with three or four exit popups.
So I would never go to that extent at my own site and wouldn't suggest that you do it that way or to that extent.
I have a single small pop-up on many of my pages that offers a free e-book in exchange for a subscription to my ezine. However, this pop-up coding uses a cookie which only allows it to pop-up once in 24 hours for that visitor. So they will see it only once on their visit. When I installed that particular pop-up our subscriptions had a noticeable increase.
Those are three of most common and probably simplest ways to capture email addresses from your visitors.
Joe Reinbold is owner of The Entrepreneur's Home Business Link at http://www.homebizlink.com and 123Response.com at http://www.123response.com which offers free and paid autoresponder services. He also publishes Home Income Quarterly E-dition. You can subscribe at: http://www.homebizlink.com/newslt.htm