How To Keep Your Website Sticky Written by Kim Beardsmore
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5. Interview Articles: they could include interviews from customers, employees and experts. Examples: interview an employee that won an award, an expert related to your industry, a satisfied customer, people profiles. 6. Publications: they include information that's bundled together to take with person. Examples: ebooks, reports, software, auto responder information. 7. Business History Articles: they include information about your business. Examples: years in business, goals your business has accomplished, community affairs, financial information. 8. Product Articles: they include information about your product or services. Examples: new products, improvements to existing products, new accessories. 9. Visual Content: they include visual helpers that help explains, shows or supports an example. Examples: charts, photos, graphics, graphs. 10. Entertaining Content: they include humorous and off beat information. Examples: contests; quizzes, trivia, puzzles, games, cartoons. 11. Excerpts: they include information used from other resources for different purposes, but can also support your business. Examples: journal articles, transcripts of seminars, reprints, speeches, press releases. 12. Technology Content: they are new technologies you can use to present your content. Examples: audio clips, streaming video, MP3 files.
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| | Marketing Tactics for eBay Auction AdsWritten by Chuck Mullaney
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Pricing. Again, more of a marketing or psychological factor than most think it is. Information products are even more suited to this because their value is based, partly, on perception or what people think it should cost. That literally means that a new product can sell more units priced higher than comperable products just because it's more expensive! Now, what I just said was not that they sell for more so they make more. I said "units". It's possible to sell 10 for one price and 10 for a higher price, quicker. If whole dynamic, or feel of ad, gives item a higher perceived value, rather than a "ripp off", they may even move faster because of being more expensive. I'm beating this horse because most people are trained opposite of this, that cheaper is better... Pricing is a tool, just a really important one to get right. Traditional ad copy is usually a sales letter that is absolutley focused on purchasing your interest with well placed, and sometimes viosually appealling, words. Just as title was only to get you to click ad, headline or first words in desciption should be focused on getting you to read it and go to next line. That's where hand off takes place and now it's second area or headline's job to kepp you and send you to next. Just that methodical. The only way I can see to do this effectively is being obsessive about it. Invest some time in this because it directly effects your income, period. Sometimes I like to write most of ad, right off top of my head, then go over it with a fine tooth comb, making adjustments, over and over and over and over... Till it works and flows properly. Every great marketer has seemingly strict opinions as to which words to use or not and which colors to use or not. The funny thing is that a huge part of a marketer's job is to test new things and question there skills to hone them. I'm caught up in this circle all time... Your "store" policies. The only way to really get idea of why you need to be particular about things such as this is to look around at other auctions. You will definately run into some cheesy ones and some really well done policies. Now pick which seller you feel more comfortable paying money to "up front" for a purchase... Get my point..? Be a pro at all times, trust me; everyone is watching. Make your store policies more fair than most and make them easy to read and understand. Don't write them exactly way you want to see them, smarter people than you will read them AND dumber people than you will read them. You need to make each of us feel good about you here.Once you grasp these as truth that they are, you'll see potential of eBay just because you will simply be in minority! These are first steps of becoming an extremely over paid telecommuter or PJExec. Respectfully, Chuck Mullaney eBay Powerseller with 100% positive customer feedback Education Specialist trained by eBay (ranked 1 out of 583 in exam results) CEO and founder of: http://www.PajamaExecutive.com http://www.ChuckMullaney.com
Chuck Mullaney, aka. the original "Pajama Executive", is a High Level eBay Powerseller with 100% positive feedback and has generated close to ½ a million dollars online, in the past 13 months. Chuck is an eBay trained Education Specialist, currently ranked number 1 out of the 583 eBay certified trainers worldwide. Chuck has zero employees, and as the founder of PajamaExecutive.com, you can actually find him working at home, alone, in his pajamas.
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