How To Keep Your Website Sticky Written by Kim Beardsmore
Developing a website with content that entices visitors to return over and over again is something that takes time and effort to put together. This checklist can give you a great start on creating a popular website that entices readers to hang around on your site.Readers love fresh, relevant, useful content. People surf net to find solutions to everyday problems. If you can provide this kind of information, your readers will love your site and will tell their friends. We recommend you consider each point in checklist and how it related specifically to your website. Most small, home businesses are owned by busy people with other responsibilities. Few people will have time and resources to research and develop all these points at same time. We recommend you work on one or two at a time, and develop fantastic content, rather attempting to tackle all these aspects at once. Remember, it takes time to put together a fantastic site with incredible content. 1. How To Articles: they include detailed step by step instructions. Examples: how to publish your e-zine, how to promote your business, how to attract visitors to your web site. 2. Tips: they are usually small pieces of information about size of a paragraph. Examples: tips on using a product, tips on doing your taxes. 3. Top Lists: they are a group of tips listed in order, usually numbered from first to last. Examples: top 7 ways to get to top of search engines, top 10 ways to market your product. 4. News Articles: they can include news about your industry or company information. Examples: joint ventures, new product releases, special events, overseas activity
| | Marketing Tactics for eBay Auction AdsWritten by Chuck Mullaney
Ya know, I sort of giggle when I look at an ad on eBay that's just a black and white description of item or product that's up for bid. It wasn't long ago at all that I would have done exact same thing, but once I understood some traditional marketing techniques, not just been exposed to them; everything looked totally different.It's been a few years now and I can't imagine how I got by in a "sales" career beforehand. I had been a fairly successful salesman in mortgage business, or term public uses; Mortgage Broker. A commission only job with no promised monthly salary. My income was totally based upon my sales success or "lack of", each month. How was I able to eat without knowing how to write ad copy or how to use "hook", or how to effectively use a "take away" move..? Simple answer: Born for it. If you're like me, in that you enjoy selling something that you, yourself are sold on, then eBay is where you need to be and learning traditional marketing techniques is way to have any type of success. There is no other way for, us po folk(not millionaires), to reach such a huge amount of potential buyers for ANY type of item at all. One hundred twenty five million users! Whoa. At this point, they have daily new user sign ups in excess of one hundred thousand people...100,000 each day! THE PRODUCT IS NOT WHAT YOU ARE SELLING!!! Things are much more technical than that. Here's a short list of different focuses: - Gallery picture is to grab attention only. It's not about looking nice and neat or pretty or professional; it's about human instinct, power of basic colors, and their contrast with each other. It's about getting noticed on a page of 25 items in a list! We all just browse lists...there is no reading lists word for word! Of course I know that there are exceptions, but majority are predictable.
- The title is not for describing item! Don't think for a minute that you will get noticed by enough people to make real money if they don't see you when they search. The bottom line is that most purchases are result of a search at top of ebay page. Knowing this, you'd think that search would be checking entire ad text for matches, ...not! There is a specific checkbox to choose this option right next to search area, but most don't "check" it, so normally search is only checking title. Think about that. Now do you understand why some of those auction titles sounded so stupid..? You got it! They are smart ones. There's a real art to creating a title that sounds somewhat normal while being keyword rich.
- Feedback must remain clean, if not perfect! It's an opinion and mine will not sway. There's an inherent communication problem on internet already. Why would you do anything at all to place more doubt in a prospective buyer's head..? Well, one bad comment can ruin whole record for, at least 10 more sales because they're structured like this blog, backwards! The bad comment will be there until you fill page again with positive comments! Just keep it perfect at all costs or don't get upset when they bypass your item for someone else's.
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