How To Give Your Business Credibility

Written by David Coyne


Continued from page 1

If you use a online credit card processing company like PayPal, be sure to includerepparttar credit card buyer protection policy and merchant verification process. People want to know how they’ll be protected against credit card fraud.

My credit card processing company, PaySystems (http://www.revecom.com) has a 100% guarantee against credit card fraud. Customers can click on hyperlink to readrepparttar 124954 guarantee before they actually fill out any credit card and personal information.

4. Use testimonials from satisfied customers. Nothing helps sell a product like a happy buyer. The more detailedrepparttar 124955 testimonialrepparttar 124956 better. Be sure to get your customer’s permission before you quote him or her in your marketing material.

Always userepparttar 124957 customer’s first and last name, company name and title (if applicable) and their location.

I think you’re less likely to believe a testimonial if it’s just signed “J. Doe” instead of “John Doe, President, XYZ Company, Houston, Texas.”

5. List your credentials or experience on your website or in your ezine. Again,repparttar 124958 key is repparttar 124959 more a customer knows about who they are dealing with,repparttar 124960 more assured they going to feel doing business with you.

By putting these suggestions into action, you’re bound to have a happy group of customers. And good “word-of-mouth” isrepparttar 124961 cheapest, and most effective form of advertising.



David Coyne is a marketing consultant and information publisher.

Get his FREE Report: “How to Run A Home Based Business And Never Create A Product, Write An Ad, Or Talk To Anyone.”

Send a blank email to: dcinfobiz@GetResponse.com


10 Tips for Effective Email Sales Letters

Written by David Coyne


Continued from page 1

6. Use Short Sentences - They’re easier to read and sound more conversational than long sentences. Keep your sentences crisp and snappy. And use short words rather than long.

7. Use Bullets To Highlight Benefits - People tend to scan email rather than read every word. Bullet points makes it easy for a reader to quickly catch key information on your product or service.

8. Use Testimonials - Nothing builds confidence in your product quicker than comments from satisfied customers. Collect testimonials whenever you can. Includerepparttar customer’s first and last name. Comments that use initials, like “J. Smith,” are not credible.

9. Hyperlinks Should Be Specific When you insert a link into your email, make sure it takesrepparttar 124953 prospect torepparttar 124954 specific info you referred to in your letter. Don’t just link to your homepage and expectrepparttar 124955 prospect to search for your offer. Your response will drop significantly.

10. Offer An Incentive To Get The Prospect To Take Action Now - It’s not enough to publicize your product, you wantrepparttar 124956 prospect to take action. Atrepparttar 124957 end of your email, tellrepparttar 124958 prospect what they should do next. Sign up for your newsletter? Visit your website? Download an ebook?

You’ll get a better response if you offer an incentive for them to take action. Offer a limited time discount. Give them lots of bonuses. Enter them into a contest. They’re tons of incentives you can come up with.

Dave Coyne is a copywriter, marketing consultant and president of DC Infobiz - http://www.dc-infobiz.com FREE Report for entrepreneurs. How to use information marketing to increase your sales profits. Send a blank e-mail to dcinfobiz@GetResponse.com


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