Let’s face it. Buying products and services from Internet can be a bit intimidating.You may have no idea where online merchant is located. You may not know how safe your personal and credit card information will be.
You may be unsure if you’ll even get product or what to do if product is broken when it arrives at your door.
These types of concerns are what you are up against when you sell products from a website.
Here some tips to build credibility with potential customers.
1. Include all your contact information on your homepage. Your phone and fax numbers, e-mail address, etc. List hours you’re available to take customers’ phone calls.
2. Offer a money-back guarantee. This is a must, especially if you’re selling higher price items. Mention your guarantee at least a couple of times in your copy.
The more details you give about your guarantee more comfortable your prospect will feel. Your guarantee should be valid for at least 30 days after purchase and it’s best to have a “no-questions-asked” return policy.
Be prompt in refunding customer’s money
3. Tell your site visitors how their credit card and personal information will be protected if they buy from you.
Do you use a secure,encrypted server to process their transaction? Tell them. I have this info spelled out right below “Buy Now” button on my website.