How To Give Your Business Credibility

Written by David Coyne


Let’s face it. Buying products and services fromrepparttar Internet can be a bit intimidating.

You may have no idea where repparttar 124954 online merchant is located. You may not know how safe your personal and credit card information will be.

You may be unsure if you’ll even getrepparttar 124955 product or what to do ifrepparttar 124956 product is broken when it arrives at your door.

These types of concerns are what you are up against when you sell products from a website.

Here some tips to build credibility with potential customers.

1. Include all your contact information on your homepage. Your phone and fax numbers, e-mail address, etc. Listrepparttar 124957 hours you’re available to take customers’ phone calls.

2. Offer a money-back guarantee. This is a must, especially if you’re selling higher price items. Mention your guarantee at least a couple of times in your copy.

The more details you give about your guaranteerepparttar 124958 more comfortable your prospect will feel. Your guarantee should be valid for at least 30 days afterrepparttar 124959 purchase and it’s best to have a “no-questions-asked” return policy.

Be prompt in refundingrepparttar 124960 customer’s money

3. Tell your site visitors how their credit card and personal information will be protected if they buy from you.

Do you use a secure,encrypted server to process their transaction? Tell them. I have this info spelled out right belowrepparttar 124961 “Buy Now” button on my website.

10 Tips for Effective Email Sales Letters

Written by David Coyne


1. Write Your Objective - Before you write your sales letter, write down your marketing objective. Is it to generate inquiries about your products? Is it attract subscribers to your ezine? Is it to find a joint venture partner? Having an objective will help you focus your copy.

2. Make A List Of Your Product’s Benefits - How will it improve your prospect’s life? How will it save them money or time? How will it make them more productive? Userepparttar top three or four benefits in your email. Be specific and tone downrepparttar 124953 hype.

3. Spend Time Creating Effective Subject Lines - Don’t rush through this task. A subject line isrepparttar 124954 equivalent of a print headline. If it doesn’t catch their attention right away, a reader won’t bother openingrepparttar 124955 message. Avoid writing cute punsor play-on-words.

Make your subjectline sound valuable to your prospect. For example, “5 Ways To Increase Your Web Traffic.” Using this “How To” approach is one ofrepparttar 124956 most powerful tactics in advertising. People are always hungry for info on how to increase sales, save time or increase productivity.

Another effective technique is to ask a question: e.g. “Need More Web Traffic?”

4. Select Your Words Carefully - Withrepparttar 124957 increasing use of anti-spam software, even legitimate “opt-in” emails often get blocked. You need to choose words that prevent your email from being filtered out. Never userepparttar 124958 word “free” in a subject line. For a list of words to avoid, visit this site: http://spamassassin.org ests.html

5. Use A Casual Tone - Nothing turns off a reader faster than stiff, formal language. You’re not writing a college essay. Write your email as if your were writing to a friend.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use