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Example: story is advice for would-be homeowners.
The visual you’ll suggest: stock footage of different types of houses in your area, plus background video of an “open house” event.
Newspapers and magazines also like to use visuals. Going to be quoted in a story? Offer a headshot of yourself, or of any other pertinent image. Remember to think of media as another client and provide them with excellent service. Don’t ask them to do it if you can help.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.