How To Get Your Financial Planning Story on Television

Written by Ned Steele

A press release telling about "Stevie,repparttar Water-Skiing Squirrel" will never get that talented mammal onrepparttar 144466 TV news.

But that same press release, accompanied by video of Stevie jumping over mini-ramps in an inflatable pool, will makerepparttar 144467 news nine days out of ten.

Words on paper or screen alone do not make a TV story. If you want to crackrepparttar 144468 TV news orrepparttar 144469 talk shows, you must demonstrate that you have a “visual.”

A visual isrepparttar 144470 images or video that accompaniesrepparttar 144471 words. TV needs something that moves or talks to tell its stories.

If it looks interesting or nice, that’s a plus. They will shootrepparttar 144472 video; you don’t need to. But often you do need to suggest what to shoot.

Marketing-Minded Financial Planners Find Free Publicity on Google and Yahoo

Written by Ned Steele

When a big story breaks, hundreds of media people begin searching for subject-matter experts to interview. They are also suddenly very receptive to stories that tie intorepparttar big story.

But...the window closes as quickly as it opens, for two reasons.

One, there will be many other financial planners looking to be interviewed. Two, another big story may come along tomorrow.

That's why you want to be one ofrepparttar 144465 first voices that a reporter hears after they learn ofrepparttar 144466 big story.

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