How To Get Your Financial Planning Story on TelevisionWritten by Ned Steele
A press release telling about "Stevie, Water-Skiing Squirrel" will never get that talented mammal on TV news.
But that same press release, accompanied by video of Stevie jumping over mini-ramps in an inflatable pool, will make news nine days out of ten.
Words on paper or screen alone do not make a TV story. If you want to crack TV news or talk shows, you must demonstrate that you have a “visual.”
A visual is images or video that accompanies words. TV needs something that moves or talks to tell its stories.
If it looks interesting or nice, that’s a plus. They will shoot video; you don’t need to. But often you do need to suggest what to shoot.
Marketing-Minded Financial Planners Find Free Publicity on Google and YahooWritten by Ned Steele
When a big story breaks, hundreds of media people begin searching for subject-matter experts to interview. They are also suddenly very receptive to stories that tie into big story.
But...the window closes as quickly as it opens, for two reasons.
One, there will be many other financial planners looking to be interviewed. Two, another big story may come along tomorrow.
That's why you want to be one of first voices that a reporter hears after they learn of big story.