The PPC search engine allows you to buy a top position in search engine results for particular keyword or phrase you choose. The PPC search engines can deliver targeted and qualified visitors to your web page at an economical advertising cost if you manage program carefully with a clear objective. PPC provides advertiser with assurance that their ad is being delivered to targeted audience.

* Link Popularity

Link popularity is simply total number of web pages that link to your web page. Link popularity is an extremely important factor that is used by most of major search engines to rank web pages and web sites. In general, major search engines consider link popularity a key factor in their algorithms to determine relevancy of your web page to a particular keyword search query.

Good link popularity is important because it can increase visitor traffic to your web page. The reputation of your web site (i.e., votes of confidence from other web sites) is a measure of site’s link popularity. Your web page rank (i.e., position your web page occupies in a search engine’s results page) to a particular search query can be improved by increasing number of relevant and quality web sites that have incoming links to your web page.

* Other

The other strategies and methods that can increase web site traffic to your site include: directory listings, writing articles, newsletters, e-mail advertising, classified advertising and banner advertising. These methods should be considered along with previous ones.

Which of above methods are best for you? That's a loaded question and answer resides in what you are willing to pay, in terms of time, energy and/or money, to get right kind of traffic. You need to test, test and then test some more.

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7. When you ship out or deliver your product, include a coupon for other related products you sell in package. This will attract them to buy more products from you.

8. Send your customers a catalog of add-on products for original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buy extra add-ons.

9. Sell gift certificates for your products. You'll make sales from purchase of gift certificate, when recipient cashes it in. They could also buy other items from your web site.

10. Send your customers free products with their product package. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see your ad and order.