By F. Terrence Markle

Web site traffic is essential to having a thriving online business. You cannot have enough web site traffic (visitors) unless it is wrong traffic or you do not want to continue to build your business. Your chances of selling a product or service is proportional to level of targeted and qualified web site traffic to your site. It is not an easy task getting right kind of web site traffic to your site. You do not get this web site traffic without expending your time, energy and sometimes hard-earned money.

There are many different ways to generate traffic to your web site. The various web site traffic generating methods and strategies need to be researched, evaluated and implemented to determine which ones will result in increasing your web site traffic and hopefully sales of your product or service.

Unfortunately, most web site traffic generators take time to produce a measurable result. The time required depends on method and approach you take. It is easy to give up when method or approach you take to generating targeted and qualified web site traffic to your site does not result in success.

Testing different methods and approaches is essential to getting traffic to your web site. Whenever a method fails to deliver results you want, try a different one. Keep trying different methods or approaches to generating web site traffic until you find one that works for your web site.

Some of more common methods of generating web site traffic include:

* Search Engine Optimization

It is no secret that search engines are number one traffic generating method for driving visitors to web sites. Search engines are very useful in helping people find relevant information they seek on Internet. The major search engines develop and maintain their own gigantic database of web sites that can be searched by a user typing in a keyword or keyword phrase in search box.

Search engine optimization (SEO) is process of studying search engines in an effort to determine how to get your web site to rank high on user searches. Depending on statistical information reviewed, search engines account for over 80% of visitor traffic to web sites.

* Pay-Per-Click

2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.

3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.

4. When you sell a product, give your customers option of joining an affiliate program so they can make commissions selling your product. This will multiply sale you just made.

5. Sell reprint/reproduction rights to your products. You could include an ad on or with product for other products you sell. You could make sales for reproduction rights and sales on back end product.