Continued from page 1
http://www.chitterlings.com
and Damon Zahariades excellent book on writing Special Reports
http://www.infoproductcreator.com/part/damon.html
2. Understanding Niche Markets
99% of
time buyers make decisions based on emotions rather than need.
They may NEED a new car, but they WANT a BMW!
They may NEED information on self-publishing, but they WANT to see it on video from an expert in
field.
Live a day (or several days) in your market's shoes.
Read what they read. Go where they go. Monitor what they say. Ask what they want, but more important find out WHY?
What have they purchased in
past? What types of messages work - what entices them to take their wallet out again and again.
That's what understanding your niche means. The golden key to earning BIG profits from niche markets is understanding that market at a level you much deeper than you may be willing to learn. You now know
difference between massive wealth building and struggling business
3. Qualifying Niche Markets
OK. So you have identified a target market, you understand their needs, wants, desires and motivation for such desires.
Next question!
Will they buy what you are offering? Will they continue to buy to satisfy their need?
You can qualify by asking
following questions:
1. Do they have
means? Do they have discretionary money to buy your products?
2. Have they bought before? You like to see a pattern of spending on products in your area of focus.
3. What is
emotional driver behind people buying products in your market?
Have you identified a niche market that meets these criteria?
If not, please stop whatever you are doing and spend some time on this.
Identify, Understand and Qualify your niche market and you can turn peanuts into pure gold!
