Continued from page 1
Having excessive links in your navigational menu also confuse visitors. If your average visitor spends just 15 minutes at your site, you want them to go to your most important pages. Avoid fanciful navigational menus that load too slowly.
Regularly monitor and update
hyperlinks on your website. Dead or outdated links reflect poorly on your business.
4. Order Form
Place your ordering link at a prominent position. Let your visitors find your order form easily. Test
form thoroughly for bugs. Don't lose sales because your order form doesn't work or hang halfway through
transaction!
Make sure that your prices, shipping and handling costs, delivery schedule, return policy and guarantees are clearly displayed or linked.
Ask only for
necessary information to complete
sale transaction. Avoid unnecessary fields. Your customers want to complete their transaction quickly.
5. Seal Programs
Seal Programs such as
Better Business Bureau Online (BBBOnline) Reliability Seal at http://www.bbbonline.org can enhance your business image.
Displaying these seals on your website assure potential customers that your business is credible and legitimate. This is especially useful for new startups or small businesses.

Michael Low is a widely-published marketing consultant. He provides top-notch press release (PR) services at affordable rates. Check out his full-range of PR services at http://www.prbuilder.com/pr.cgi?a005