How To Choose Keywords Before they Skyrocket in Popularity

Written by John Alexander


Continued from page 1

You could talk aboutrepparttar film, review it. Talk about how it made you feel. Really try to relate torepparttar 120348 audience. In creatingrepparttar 120349 content, you would write for voice, just like you were talking to an old friend. Atrepparttar 120350 same time, offer some trivia or anecdotes about howrepparttar 120351 film was made. I would preparerepparttar 120352 page and get it ranked firstly forrepparttar 120353 phrase "Johnny Eck" and perhaps secondly aroundrepparttar 120354 name ofrepparttar 120355 old film.

The Traffic Payoff:

Usually when a new "big name" movie is released, there is always a tremendous flurry of activity onrepparttar 120356 Internet by movie goers who enjoy looking up information about it. When they start searching for info onrepparttar 120357 new film and your pages come up inrepparttar 120358 top ten, they'll also be reminded aboutrepparttar 120359 old film and quite possibly want to purchase it. In this type of promotion, don't takerepparttar 120360 page down afterrepparttar 120361 movie comes out because you may get double waves of heavy traffic. Actually, if you're luckyrepparttar 120362 whole routine is going to happen all over again when it's released on video usually six to eight months later. Might there be a third wave when it finally makes it to DVD?

Fine Tune Your Thinking:

Think along these lines, now ask yourself if there may be value to optimizing a page around other big events that are definitely scheduled to happen. The use of a new movie release is only one idea, amongst hundreds of others. If you practice thinking this way, you can develop strategies for retail, professional clients or even business-to-business Web sites. Newsworthy events happen allrepparttar 120363 time.

--Do you think "the Olympics" might benefit a sporting goods store which offers an overview ofrepparttar 120364 various participants.

--Do you think that a scheduled tour of a famous rock group might influence traffic to a music site offering a contest for free tickets?

--How might that upcoming children's film influence traffic to a toy store?

These are only a few quick examples but learn to think laterally about news events. Take full advantage ofrepparttar 120365 media in its entirety to bring maximum benefit to your clients. It's just a matter of paying close attention to those big scheduled events and creatively examining how these might benefit a your strategy.

Inrepparttar 120366 scenario I explained above, it would be ideal for a video store who is selling old classic films to (if they have any films available starring Johnny Eck) to take advantage ofrepparttar 120367 public interest that might be generated by a new movie.

Byrepparttar 120368 timerepparttar 120369 film is released, (assuming it is created at all) I expect there will be a flurry of interest about this actor's life and any old films he may have appeared in.

John Alexander is the Co-Director of Training of Search Engine Workshops with Robin Nobles. Together, they teach 2-day beginner, 3-day advanced, and 5-day all-inclusive "hands on" search engine marketing workshops in locations across the globe. John also teaches online search engine marketing courses through http://www.onlinewebtraining.com, and he’s a member of Wordtracker’s official question support team.


Discover Which Sales Triggers Are Most Effective When Mixed With SEO!

Written by John Alexander


Continued from page 1

--People will buy something if it saves them time

--People will buy a product or service if it makes life easier --People will buy something if it improves their safety

Okay, now in each of these 5 examples, ask yourselfrepparttar following questions:

--If people will buy to save money - then ask yourself... if your product or service saves them any money? (This is a trigger)

--If people buy to make money then ask yourself... does your product or service offer your audience any opportunities to earn?

--If people buy to save time then ask yourself... ....how might this apply to what you offer?

--If people buyto make life easier then ask yourself... are you able to name some improved conveniences?

--If people buy to improve safety, then ask yourself... does your product improve security or make people feel safer?

You can see how having an understanding WHY people buy, can actually changerepparttar 120347 way you present your content. These types of questions will often help you with writing much more compelling copy because you are writing with a focus that includes a reason to respond now.

But wait!...

Are theserepparttar 120348 only reasons why people buy? Absolutely not! Start by creating a list of your own "triggers" or things that caused you to "make up your mind" to buy.

The more you explore your target audience's mindset,repparttar 120349 more fascinating this can become. Of course we have not even touched on a fraction ofrepparttar 120350 many "triggers" that are at work in people's minds when they are reading Web pages.

If you want some more buying triggers to consider, I'll give you a few more

--People will buy to for specific brands (usually it has to do with prestige)

--People will buy to educate themselves

--People will buy to improve their health

--People will buy to settle their fears

--People will buy to have some fun

--People will buy to satisfy their curiosity

--People will buy to streamline their processes

--People will buy to prove they are right about some issue

--People will buy to improve their image or appearance

--People will buy to improve their quality of life

--People will buy to uniquely set themselves apart fromrepparttar 120351 crowd

What other reasons can you think of that will compel your target audience to buy now?

Best regards, John Alexander

John Alexander is the Co-Director of Training of Search Engine Workshops with Robin Nobles. Together, they teach 2-day beginner, 3-day advanced, and 5-day all-inclusive "hands on" search engine marketing workshops in locations across the globe. John also teaches online search engine marketing courses through http://www.onlinewebtraining.com, and he’s a member of Wordtracker’s official question support team.


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