Well of course it requires some research, but in a slightly different way. Every single day, we have a world of information that happens all around us. With all of focus on Internet these days, we need to also consider giving our attention to other medias as well. We have television programs, we have news and radio which all bring us current and upcoming events. With news itself, there are often many ideas that can help SEO to really think and plan ahead for some truly unique optimization strategies. I am talking about potential of developing part of your client strategy around an upcoming newsworthy event. Of course it needs to be relevant and useful to target audience. It also needs to genuinely "relate".

If at first, it does not sound that exciting, let's think about it and give you an example.

Here is a simple example.

If I were promoting a video store online right now, one of things that I might be doing would, would be to optimize a page for single search phrase "Johnny Eck." Perhaps an information or a tribute page would work.

But wait....Who was Johnny Eck, you ask?

A way back in 1932, there was a movie by Todd Browning called "Freaks" starring a man named Johnny Eck. The film "Freaks" was about fictionalized lives of physically and mentally challenged people who, in them days, were exploited in what were commonly called "freak shows". Johnny Eck just so happen to be born into this world without lower half of his body and was just one of "main actors" exploited in this rather unusual film which marked end of Todd Browning's career as a Director.

Although you may have never heard of Johnny Eck, in over 60 years you can count on fact that everyone will soon know who he is. The film "Freaks" (1932) already has a tremendous cult film following around world.

So why optimize a page for a film which is over 70 years old?

What many people may not be aware of, is that a brand new movie based on lives of Johnny Eckhardt is currently being produced. The new movie has a big budget, good script, and you can be certain that many, many people are going to plan to see this film on it's release. There's no way to predict for certain, but it'll probably be quite a blockbuster.

Simple Strategy: Optimize well and relate to audience

Writing for search engine robots is not enough:

Many search engine optimizers are empowered through training, with ability to write for search engine robots and have crafted their skills to score exceptionally well for top relevancy. It surely is essential but there is another element that we need to reflect on besides just writing for search engine robots (as important as that is). I am referring to importance of compelling your visitor to respond right now once they have landed on Web page as a result of finding you in top results. Just what is exact reason that your target audience will make a buying decision? Why will they decide to buy or not to buy? What do they need to read within your copy that will get them to act right now?

There are only so many reasons why your visitors buy:

When I first started my business, I use to love to ask questions like....Can you explain why I should buy from you? Invariably client can often point out a number of important reasons why you might buy from him instead of guy down street. What you want to do is try asking a series of questions to help profile client's target audience. After all, this is most important group to try and understand....the "target audience". At our live SEO Mastery Workshop, we teach people powerful ways that they can research their target audiences behavior. But let's start by arming you with a few basic questions that should help you think about your writing style and communications.

Online or offline, most human beings have certain mindsets which can trigger buying. The challenge however, is we often behave a certain way without ever giving an ounce of thought to REAL REASON why we buy. If we understand real reason that that visitors respond, we can suddenly write much more effectively for human brain as well as search engine robots.

Let's start by listing a 5 simple reasons that will trigger buying decisions:

--People will buy to save money