You simply link a trigger to your product that's already branded in your prospects everyday life. Like eating, falling asleep, awakening in morning, watching tv, etc.

For example, say in your ad:

Every morning you will feel compelled to turn on computer or order (name of your product).

Whenever you are eating, you'll picture how much better your life could be by investing in (name of your product).

In conclusion, you linked your product to an action that has already been branded in their life for years. The action they are taking has been repeated many times throughout their life.

Now, you may be thinking that all sounds great, but it might not be that easy to pull off. In fact, it's not. However, think of awesome benefits to be gleaned by FOCUSING all of your other promotional efforts around your ezine.

Your promotional efforts become more effective when you can RETAIN contact with visitors that come to your site.

You'll increase your chances of getting repeat and secondary sales.

You'll build longer lasting business relationships.

You'll increase value of your business.

You'll increase 'presence' of your business on Internet and your credibility.

Not too mention possibility of bringing in additional revenue through selling advertising spots in your ezine, and NO you don't have to build that big of a list before you can start to make ad sales. You just have to be creative.

And there's key to whole thing -- CREATIVITY.

If you think about it, I'm certain you can find your own niche that fits in with your business goals and make it work. You've already got ideas as to why your business is different, unique, and beneficial to your customers, right? Are you telling me you can't extend those thoughts into an ezine in order to receive all benefits?

Ezines are essentially hub of Internet marketing. They are opt- in, not pop under. They are delivered directly to readers, not ranked in a listing with hundreds of others. Plus, they give you opportunity for repeat advertising without repeat expense.

Centering your promotional efforts around your ezine as well as your site will bring you more rewards. I'm sure of it. Give it some thought and see where it takes you. I wish you best.

----------------------------------------------------------------- Written by Joe Bingham of NetPlay Newsletter http://www.netplaynewsletters.com

Get Quality Resources on starting or improving your own ezine from proven professionals with extensive experience in area. Or learn a Guaranteed way to dramatically Increase your subscriber list. Visit Opt-In Frenzy at: http://www.netplaynewsletters.com/optinfrenzy.html ------------------------------------------------------------------