Well, that's because that product name was branded in your brain. It was stored in your mind and memory of product was triggered by problem you were having.

How did you remember it? You likely saw it in an advertisement many times over and over. The business (advertiser) links their product as a solution to that specific problem.

Some businesses spend thousands, if not millions to brand their products. They use repetition by purchasing ads that you see on tv, hear on radio, see on internet, etc.

It seems everything these days is all about driving insane traffic to your site, getting massive hits, and blowing bearings off your hit counter!

Actually, I'm still not sure why anyone would want 'insane' traffic anyway, but that's another story.

Let me ask you this, however. Instead of focusing SO much on getting NEW traffic to your site, why not do your best to also RETAIN contact with your visitors?

Search engine positioning, buying guaranteed hits, purchasing ezine classifieds, and other forms of promotion are not cheap! So, doesn't it make sense to get most out of each and every visitor those efforts produce?

I'm sure that makes sense to you, but how do you do it?

You can offer free services, ebooks, and auto responder courses, and these are great, but if you think about it, they aren't really that long term, are they?

So, what tool can you use to retain REPEAT contact with visitors to your site over an indefinite period of time?

Now pay attention, here. There are many people missing boat completely on this subject. It's one of those simple yet complicated answers.

Simply put, you need to publish an ezine.

Now, for more complicated side of that answer. There are already 4.2 billion ezines floating around Internet. Well, ok, maybe there aren't that many, but sometimes it seems like it. So how is it that offering 'yet another' ezine is going to get you anywhere?

Ok, ready? This is one of those simple yet profound gems of Internet truth that should ring bells all over inside 'yes, he's right!' section of your brain.

DON'T be 'just another' ezine!

The trick to whole thing is that you've got to be unique in some manner. Feature unique topics, a different style, run rewarding contests, provide useful resources, give away great freebies, focus on topics your target market will be interested in, and MOST importantly, SHOW your site's visitors WHY they will benefit from a subscription to your ezine.