Do this by use of text and graphics that appeal to :

Local Language Local Arts Local Cultural references Local Historical references Local Geographical references Local Social, political and economic references

The aim is to build an impression in visitors mind that your business is "Local" to them.

Step # 5 - Re-direct Traffic To The Relevant Local Page -------------------------------------------------------

Now that you've set up regional pages, you must redirect people from that country, region or city to relevant "Local" page when they visit your site.

You want visitors from your Local region to be re-directed to correct Local page rather than "Control". Redirecting traffic is as simple as applying JavaScript code to your "Control" page - In Relevant Resources, below, I tell you where to get these scripts for F'REE.

Your visitor IP addresses are cross referenced against a database by script so they are directed to right page.

On their relevant "Local" page your visitors can order at discount Prices or with different bonuses that you set up.

If you do this right, your "Local" business pages can outperform conversion rates you get on "Control".

Step # 6 - A Few Words Of Caution ---------------------------------

Use tactics in this article to make Local offers that are of big relevance to locals in specific, chosen areas of your Global market.

However, when people realise that you are giving discounts to "Local area X", they may try and find a way to get discount even if they are not in "Local area X".

Theft and fraud online are a price all direct marketers have to bear from time to time.

There are two pieces of advice I can give you :

1) Make it difficult for opportunists to read your JavaScript by hiding it in a .js file

2) Make your "Local" offer one where you are better off with a sale than without. In other words do not give product away for F'REE. That way you will always make some money on offer.

Step #7 - Become Local To The Locals ------------------------------------

Develop your knowledge of World and with your product range you can rapidly target small markets rather than universal Global Internet market.

This can do wonders for your conversion rates.

Relevant Resources ------------------

* Split Testing Software

Pro Analyzer from http://www.proanalyzer.com/ DynaTracker from http://www.dynatracker.com/ AdTrackz from http://www.adtrackz.com/

* GeoBytes

Get your Javascript for redirecting your visitors according to location from here http://www.geobytes.com/

More Information and Software For Ad Tracking http://profits.cc racking.html?16oct

Conclusion ----------

Good marketers split test.

Take this a step further and test your market in terms of location.

Be "Local to Locals" and see your conversion rates rise.

* Product Too Complicated

- Offer a discount on standard price and offer to train prospect for F'ree in how to use added functionality.

- When you design your products, do so in a modular fashion so functionality can be added or removed to core product.

* Product Too Simple

- Offer a discount with a guarantee of F'ree upgrades when functionality is added.

- Ask your prospect to make you a reduced offer based on their evaluation of functionality.

* Prospect Was Window Shopping

- Offer your prospect a discount for buying before a date you set in future. Make sure discounts are removed when that date is reached, else tactic loses credibility.

* Prospect Bought A Similar Product From Elsewhere

- Offer your prospect a discounted price and an extended returns period during which they can compare your product against previously purchased one.

* Competitor Brand Is Dominant

- Do a "warts and all" comparison of your product against market leader. Line them up and let your prospect make buying decision based on information rather than "brand awareness"

- Brand your own product, service and business with your USP.

Tip #5 - Practical Pre-emptive Marketing ----------------------------------------

Armed with your list of objections and a response for each, create your sales pages and apply an exit popup to everything except "Buy Now" or "Opt-In" buttons.

You also need to set up an autoresponder with responses to objections as topics for your mails.

The use of exit pop-ups and autoresponders in this way is nothing new. However, what is different in this tactic is detail of objections to which you respond.

You must have answers to entire range of objections your prospect may have to make this work.

The way you present information on your "Pre-emptive Responses" Pop-up and autoresponder is also critical to success of this tactic.

The objection must be headlined in an attention grabbing way, so that if that objection applies to your prospect they will be drawn into your response.

Relevant Resources ------------------ Quick Tactics To Brand Your Business http://www.simplyeasier.com/ownarticles.html

Article by Bob Leduc Neutralize Unspoken Objections To Increase Sales available from http://www.sbishere.com/article.html/598

When Objections Get In The Way http://common.ppmg.net/NEWS-ltc/02-1108.htm

The Psychology Of Closing http://common.ppmg.net/NEWS-ltc/02-1101.htm

Conclusion ----------

Make it a business philosophy of yours not to let sale go on first no !

Use Pre-emptive Marketing tactics to persuade warm prospects that they can and should make purchase despite their initial objections.

These tactics will not appeal to people who would never have bought from you, but a few of those who read your copy and are still undecided may convert - much to their own and your benefit.