Goals identify direction of your organization or you personaly; they are ultimate "destinations" of our dreams, needs, and desires.

Goals are developed from ideas, wants, needs, and desires. They can come from our business or our personal lives.

Goals should not change once they are set. However, objec- tives to reaching goals can and should change as conditions change.

Essential goals must be accomplished for your success.

Problem-solving goals ought to be done to correct ineffec- tive conditions and thereby produce better results.

Innovative goals are those we like to do in order to make something good even better (faster, cheaper, or safer)

Try to find oppourtunities to achieve multiple goals by completing action plans that are common to two or more goals. Obviously, this requires careful planning and written statements that you can mix and match as needed.

Copyright (c) 2002 All Rights Reserved

William helps individuals and businesses define their unique promise of value and build strong, memorable brands.

Now let me tell you about Bill and Mary as I see them. Bill worked with autistic children for 15 years. He’s empathic, gentle, versed in psychology, and has led many men’s growth groups. We’re working on defining his ideal client.

Mary comes from a corporate background, an HR professional with an MBA. She’s focused, forceful, and thinks ‘career’ first. She knows her ideal client – women in middle management.

Each coach has a very different background, personality style and preferred ideal client. How to get this across is what branding is about. It means finding way to stand out among your peers in a way that helps your ideal clients find you. Are you branded?