Are you ready to roll? Possibly. Some of this you can easily do yourself. But there are three places that are worth spending money to help all Maggies out there find your website and your book.

The first is choosing right keywords. It might look simple, but "bread baking" might not even be best keyword phrase to focus on. It might be "easy bread baking" or "home bread baking". The most searched terms might not be best, nor term with least competition.

The second is to prepare a link strategy. The "link exchange" pages that are getting more popular each day are also becoming less effective each day. Here are just a few of linking factors that will affect whether Maggie discovers your book:

•The total number of incoming and outgoing links •The importance of sites you link to and from •The relevancy of sites you link to and from •Which pages on their sites and on yours are being linked •What you include in incoming and outgoing links •Where on page links are placed •How many links are on those pages •How many pages are linked to or have outgoing links •The ratio of links to content on pages involved

You can implement strategy yourself, but it is worth hiring somebody to put it together for you. Ask person what factors he would consider when building a strategy for you. If he does not mention several of above, your money is better spent elsewhere.

The third place to invest is to have somebody knowledgeable review your html code. Chances are that you have missed numerous opportunities to let search engines know your website is relevant, and possibly some opportunities to show it is important.

Yes it works. Do a research. Ask them what they like from your ezine and what not. What they would like to read e.t.c. Even if you get 4-5 responses you will have a good idea what to offer in future.

6) Use Joint ventures.

This is cutting edge tool of ezine growing. You could use ad swaps or article swaps or many other business deals with other ezine owners and internet marketers. The sky is limit.

7) Track

Extremely important. You have to track your reader’s behavior. How many times they click on your links, how many times your newsletter is opened. What they read and click a particular link and what they read and they don’t. There are many cheap tracking services on net.

8) Use command lines.

Do not underestimate this factor. Research has proved that people follow command lines such as, click here, order now, download now e.t.c. You have to lead your readers and not assuming that they know where to go.

9) Spam check.

EXTREMELY IMPORTANT! You could have your ezine dead in water if you don’t do this. With so many advanced spam filters out there your ezine could be in 25.000 junk mail boxes. You may be proud of your 25.000 subscribers but you will NEVER have serious profits from your ezine if you don’t spam check your messages. When you purchase an auto responder service, always ask for a spam check feature. And if they don’t have one buy a spam check software.