Google will show Maggie 534,000 resources on "bread baking". Unless she fails to find what she wants on first page, or top 10 results, she will never find your website listed 124th in results. (Actually, if she does not find what she wants in top twenty or thirty results, she is likely to refine her search to "easy bread baking" or "home bread baking").

How do you get into top 10 results so Maggie can find your website? You might have heard a lot about "search engine optimization" and "ranking analysis" and "algorithms". It all sounds very complex, but it really works on a simple 1 – 2 – 3 principle.

1.A search engine will show Maggie only resources (websites) it has on record. So make sure to submit your site to key search engines and directories. You do not need to hire somebody who will charge you big dollars to do this. Nor should you fall for any of auto-submit software or services. This should be done by hand, and anybody can do it. You can do it yourself.

2.The search engine will rank highest those websites it feels are most "important". This means you have to show that your website is most important. There are a few simple things you can do. First, make sure you have content. Text content equals importance on Internet. Links, both coming in and going out, are key. Connectivity equals importance on Internet. Get listed in major directories (DMOZ.com, Yahoo.com, Zeal.com, JoeAnt.com, etc.), as this also is a measure of importance.

1) Content is king

That’s true. You have to provide unique content to distinguish your publication among others. Your readers in order to click your links they have to read your resources first. If they don’t they will leave.

2) Do not recycle.

This is easy way for most ezine publishers but leads to nowhere. Using same articles you can find to hundreds of other ezines is not key to success. You have to write your own. You must use your personality on publication. Don’t forget that each person in this world is unique. So are you. You have to use yourself, your character to stand out of crowd.

3) Patience

Do not expect to start an ezine and have profits in 15 days. It won’t happen. You have to gain your reader’s trust. This does not happen in a month. You have to be patient .You must give it a try from 6 to 12 months and see where it’s going.

4) Recommend NOT sell.

That’s one of biggest mistakes ezine publishers do. They focus on selling but not on content and they don’t recommend. You have to recommend resources you tested by yourself and guarantee for them. If you recommend something that is a scam your credibility is going to vanish. And then your ezine’s profit potential too.