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If you participate in home party sales, you might wish to coordinate with several other people representing different home party plan companies. You could each supply a few items to be used in your own show displays and keep business cards handy for any guests who are interested in your co-op's products. You know that your samples will be seen by people who already attend, host, and shop at home parties.
You might want to get co-ops together for booths at craft fairs, business opportunity seminars, or demonstration meetings. You can share cost of booth and share leads obtained. This is especially helpful with multiple day events as no one has to man event around clock. With multi day events, you can even put together a co-op of people representing same company.
Another co-operative advertising effort that has grown steadily over years is WAHMfest events. These are held nationwide throughout year and target women who are considering starting a work at home business. Visit them online at http://www.wahmfest.org. You can participate in currently scheduled events or sign up to host an event of your own. This is an especially effective co-op because many people are participating who reach varied segments of a geographic population. Since all participants help to promote event, you are likely to reach people you would not otherwise come into contact with in your own hometown.
A finaly way that I would like to suggest co-operative advertising initiatives isn't really my idea at all. It is a part of efforts of Shopping With Women. But concept can be spun and utilized in many different venues.
Have 15-30 people come together and print tote bags, book bags, shopping bags, or even three ring binders for a specific event or venue. Examples could be Christmas Shows or Festivals, Church Sponsored Events, Training Seminars, Open Houses, etc. Each participant pays same amount towards printing of bag or binder. Ads are printed on final product for each participant. Then bags or binders are given away for free at open house, show, party, or farmers market. These are just sample ideas. But it is a great way to be sure that event attendees take home something with your marketing message. Advertising co-op participants might also include samples, coupons, flyers, or business cards in all printed bags.
Co-operative advertising is a good way to stretch your advertising budget and reach more people with your marketing message. Always be on look out for people that you can participate in advertising co-ops with. You'll get a bigger bang for your advertising dollar and continue to build your network of influence.
Shannan Hearne-Fortner is the President and Wizard of http://www.SuccessPromotions.com Marketing Your e-Business Better through creative marketing and knowledge. Guerrilla Marketing. One-to-One Marketing. Relationship Marketing. Your Marketing.