Advertising is expensive. As a result, successful businesses are looking for more and more ways to save money on their marketing packages.
Co-operative advertising is taking on many shapes and faces. It can be online or offline. It can be in multi-piece packages or multi-message single page flyers or fillers.
The concept of co-operative advertising is not new. It is a great way to stretch your advertising dollar and to reach additional pockets of your target market.
When multiple people pool their advertising dollar they can reach more people. Its like choice between sending 1000 color brochures or 10,000 black and white ones. Your message may be watered down a bit by additional material but it also has potential to reach so many more people. The power of co-operative advertising is opportunity to reach so many more people. Every advertiser participating broadcasts their message to their primary markets. And your advertising message gets to piggy back along for ride.
Speaking of piggies, one of most interesting co-operative advertising efforts, The Mom Pack, was founded by piggy bank artist Lynn Korff of http://www.korfforiginals.com Lynn has spearheaded a group of work at home moms who share co-operative advertising distribution. At http://www.mompack.com work at home mothers send their samples, business cards, flyers and fillers to one another. When each participant ships an order or attends a craft fair, festival, or event they hand out packets (MomPacks) of information from other members.
MomPack has evolved quite a bit from its beginnings. The site bosts a membership directory, text links, contest listings, and resources for moms who run home based businesses.
http://www.MomPack.com has become a great way for women to network and co-operatively advertise to people who already shop from work at home moms.
Shopping With Women is also a great way for advertisers to co-operatively get your marketing message in front of targeted groups of people. When someone needs a booklet to distribute at their event, they request it from http://www.ShoppingWithWomen.com and then advertisers purchase spots in upcoming booklet. These booklets are going to specific groups, organizations, and locations so that they offer advertisers inexpensive yet targeted advertising opportunities.
Shopping With Women is unique in that its advertising opportunities are ever changing. Bookmark their upcoming events page and check back often for ways that you can reach very targeted markets in a co-operative advertising venue.
Another brand new advertising co-operative, and really neat women's group is located online at http://www.mywoman2woman.com These ladies are producing joint mailings and catalogs that you can participate in.
There are also many ways that you can develop your own co-operative advertising efforts.