How Much Advertising Can a Buck Buy?

Written by Shannan Hearne-Fortner

You know those annoying commercials for dial around long distance services? A dollar? What can you do for a dollar? Well, I've decided they aren't quite as dumb asrepparttar characters portrayed in said commercials.

A dollar could be one ofrepparttar 100988 most viral marketing tools in your marketing arsenal. Not free advertising, but reasonably priced indeed.

Thanks to a new website, you can place your URL upon every dollar bill that passes through your wallet or pocketbook and then track where it goes.

First of all, it isrepparttar 100989 only advertising money you will ever get to spend twice. Spend it once when you advertise upon George's face and then spendrepparttar 100990 dollar again to put your advertising message into circulation. To really get doublerepparttar 100991 banf for your buck you could write your URL onrepparttar 100992 bills and then spend them on additional advertising.

Cooperative Advertising

Written by Shannan Hearne-Fortner

Advertising is expensive. As a result, successful businesses are looking for more and more ways to save money on their marketing packages.

Co-operative advertising is taking on many shapes and faces. It can be online or offline. It can be in multi-piece packages or multi-message single page flyers or fillers.

The concept of co-operative advertising is not new. It is a great way to stretch your advertising dollar and to reach additional pockets of your target market.

When multiple people pool their advertising dollar they can reach more people. Its likerepparttar choice between sending 1000 color brochures or 10,000 black and white ones. Your message may be watered down a bit byrepparttar 100987 additional material but it also hasrepparttar 100988 potential to reach so many more people. The power of co-operative advertising isrepparttar 100989 opportunity to reach so many more people. Every advertiser participating broadcasts their message to their primary markets. And your advertising message gets to piggy back along forrepparttar 100990 ride.

Speaking of piggies, one ofrepparttar 100991 most interesting co-operative advertising efforts, The Mom Pack, was founded by piggy bank artist Lynn Korff of Lynn has spearheaded a group of work at home moms who share co-operative advertising distribution. At work at home mothers send their samples, business cards, flyers and fillers to one another. When each participant ships an order or attends a craft fair, festival, or event they hand out packets (MomPacks) of information from other members.

MomPack has evolved quite a bit from its beginnings. The site bosts a membership directory, text links, contest listings, and resources for moms who run home based businesses. has become a great way for women to network and co-operatively advertise to people who already shop from work at home moms.

Shopping With Women is also a great way for advertisers to co-operatively get your marketing message in front of targeted groups of people. When someone needs a booklet to distribute at their event, they request it from and then advertisers purchase spots inrepparttar 100992 upcoming booklet. These booklets are going to specific groups, organizations, and locations so that they offer advertisers inexpensive yet targeted advertising opportunities.

Shopping With Women is unique in that its advertising opportunities are ever changing. Bookmark their upcoming events page and check back often for ways that you can reach very targeted markets in a co-operative advertising venue.

Another brand new advertising co-operative, and really neat women's group is located online at These ladies are producing joint mailings and catalogs that you can participate in.

There are also many ways that you can develop your own co-operative advertising efforts.

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