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You may have thousands of hits on your website everyday, but do you have a compelling sales reason or strong enough a reason to get customers to buy? Channel your energy into creating what I call
ULTIMATE sales page, spend your time crafting each component, each word to make sure that they influence your buyers instead of simple getting lots of traffic and not knowing what to do with it.
Is your sales pitch well written? Most people spend so much energy advertising they're wasting it! You need to spend some time writing a good sales pitch. Every copy I do is usually revised 3 or 4 times based on
conversion ratios tracked, and I study
psychological factors that cause visitors to actually purchase my products. Are you doing
same thing?
Is your product worth
asking price? Most people ask for exorbitant prices. Never sell something for $2 when you can for $1. Basic laws of Economics tells us that people will never pay more than
satisfaction they can derive for a good. So make sure you price
product right. Price it too high and it might just become and inhibiting factor to hurt sales.
Is your website attractive, easy to read? People will only stay on a site if it interests them, and if something captures their attention. Is your site designed with
user in mind, fast loading and clean?
Do you have a complete idea of your ideal customer? Try and build up a picture of your ideal customer - Think of what he / she likes to do in his spare time, what problems will they have, what are their hobbies, what are their lives like...and then market with them in mind. Remember that targeted marketing is better for specialized products.
Simple as they might sound, but most people fail to notice
importance of marketing at its source, your sales pitch and website. So with my 6 pointers in mind, go and tighten your sales website, do something about it... I'm confident that you will notice a difference in sales.
This marketing article is brought to you by How to Sell just about Anything Online,
definitive and "no experience needed" web marketing manual. For more information, go to http://www.SellAnythingEbook.com.

Known as the Whiz Kid of Web Marketing, Yeo Feng is the author of How to Sell just about Anything Online. As a web marketer, technology consultant, speaker, performer and author, Yeo Feng offers advice on boosting sales and marketing for small businesses in a competitive environment. He has consulted for world class corporations such as Volvo and ST Aerospace and his opinions have been featured on Computer Times and ComputerWorld.