Believe in cause. Don't pick a trendy cause du jour. Research it and feel passionate about it. Think about human-interest possibilities. Grace Geniusz, president of Goodness Gracious, Inc. donated 10% of after-tax profits to breast cancer research. A few years ago, experimental breast cancer therapies saved her life. She recently sold her company but previously formed her own foundation that donated to breast cancer related organizations. Make contacts within charity. Get to know and schmooze with board of directors and movers and shakers. Don't be an anonymous participant; remember this is about building business relationships. Encourage your employees to donate some of their time to organization too.

Be consistent. Follow through with your promise. If it doesn't work out way you thought, give it another chance. Charitable organizations have a high turnover of volunteers and staff and you just might be rock they need. The best way to get branded is through consistency.

Now get busy; rewards of giving are a greatly enhanced byproduct to your business ethic.

It's same with Google AdWords. People who wouldn't ordinarily advertise get sucked in, because it's only five dollars to get started. But when Google charges $500 to their credit card every couple of weeks, and they haven't made any money, harsh reality of situation sets in. It's not nearly as easy as they thought or heard it would be.

Of course, it's easy to blame Google AdWords. However, most of blame has to fall on shoulders of advertisers. The majority of Google AdWords advertisers, simply don't have a clue about what they're doing. They read some e-book about how to make money with Google AdWords, and instantly think they're ready to conquer world.

It's just not that easy, people. You still have to have some fundamental knowledge of advertising, in order to succeed with Google AdWords or any type of advertising for that matter. You have to educate yourself first.

And best way to educate yourself is by reading "real" advertising books like "Scientific Advertising," by Claude Hopkins and "How To Write A Good Advertisement," by Victor Schwab and "Advertising Secrets Of The Written Word," by Joseph Sugarman.

Educate yourself first, and then lay down your money. That's how it works. To do otherwise, you'd be better off playing lottery!

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net