How Can I Justify This?

Written by Pat Redmond


Continued from page 1

Have you heardrepparttar "50 hour/year" rule? Well if you have, disregard it! With a little bit of planning, your airplane investment can pay off with your personal and business flying. Airplanes are unlike other vehicles and actually increase in value over time. Take a look at a Aircraft Blue Book or V-Ref and compare values of some older airplanes. Some are several times their original purchase price! Different airplanes appreciate at different rates, so look for strong manufacturers that will be around years downrepparttar 105401 road.

3. I'm not rich.. . How could I afford an airplane of my own?

THE BIGGIE! New airplanes aren't cheap, but if you can position yourself for financing,repparttar 105402 airplane can actually PAY YOU forrepparttar 105403 first 3-4 years! Sound impossible? Incentives are in place both from manufacturers (inrepparttar 105404 form of low interest rates) andrepparttar 105405 new tax incentives. With as little as 27% business use , you can depreciaterepparttar 105406 majority ofrepparttar 105407 airplane and benefit fromrepparttar 105408 associated tax savings. First year may be as much as 80% depreciation for a new aircraft! Additionally, warranty will coverrepparttar 105409 bulk of your maintenance expenses. With regard to "positioning yourself for financing," visit http://www.airplanenoise.com eleclass_schedule.htm

for a free download of "The Secrets ofrepparttar 105410 Aircraft Finance Companies." You can also send a blank e-mail to aircraftpurchasesteps@getresponse.com forrepparttar 105411 Aircraft Purchase Wizard, a 9 e-mail series outliningrepparttar 105412 aircraft purchase steps with exclusive links and downloads.

Come on! We all justify our purchases everyday! You didn't really need these tips now, did you?



Pat Redmond, helps business owners who are tired of long lines and baggage claims, fly their way to freedom! Enjoy dinner with your family tonight! To learn more about the General Aviation Business, sign up for FREE aircraft purchase tips and tools, visit her site at http://www.airplanenoise.com


PR Is Just Smart Business

Written by Robert A. Kelly


Continued from page 1

Now, you get to select one of three available opinion strategies that show you how you will reach your goal: create opinion where there may be none; change existing opinion, or reinforce it. Your public relations goal will lead you torepparttar proper strategy selection.

The meat ofrepparttar 105399 program is usuallyrepparttar 105400 message you will send to members of your target audience. After all, that message will be charged withrepparttar 105401 task of altering people’s perceptions, and that means it must be persuasive and compelling. It must also be as clear as possible, and containrepparttar 105402 facts and figures needed to repairrepparttar 105403 perception damage. In short, your message must be believable. You might also run it by a few members of your target audience to be sure it hasrepparttar 105404 desired effect on repparttar 105405 perception you are striving to alter.

Moving your message to many members of your #1 external audience requires aggressive and carefully targeted communications tactics. Public relations is fortunate to have dozens of such tactics from which to choose. For example, radio and newspaper interviews, letters-to-the-editor, face-to- face meetings and speeches. Or you might select tactics such as facility tours, brochures, community meetings, special events and promotional activity.

In due course, after your communications tactics have spread your message far and wide, you will want to know if you are making any progress. Experience shows that remonitoring your target audience is a must.

You will want to askrepparttar 105406 same questions of audience members you used during your data gathering exercise atrepparttar 105407 start ofrepparttar 105408 program.

Your objective, however, will be different. Now, you will be looking for signs thatrepparttar 105409 offending perception has begun to be altered inrepparttar 105410 direction you desire. Should more work be necessary, a possible change inrepparttar 105411 mix and frequency of your communications tactics can be made. And, of course, you would want to review your message for clarity, impact and direction, especially with regard to your supporting facts and figures.

Because we know that predictable behaviors tend to follow changes in perception, your carefully planned public relations effort is well-positioned to create key audience support for management initiatives.

end



Bob Kelly counsels, writes and speaks about the fundamental premise of public relations. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net Visit: http://www.prcommentary.com




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