Continued from page 1
Photographs of where you've been on holiday with your car, so putting a picture in
mind of
prospect that 'leisure' can be made more enjoyable. And, to prove our reason for
sale, we could include a copy of...
A flight ticket that shows you have to go out of town in
next 30 days, hence
spectacular offer you're making to sell
car. To add a little status and glamour to
car, we could show...
Pictures of celebrities, local or national, who also have a similar car, so bringing in
principle of 'association and esteem' in having
same as 'prominent others'. To prove
market value of
car, we can show...
A copy of
dealer price for
car, and
market place average, and how you're able to undercut
price, and
reasons why you're able to do it.
A letter from your loan company showing
amount outstanding on
vehicle to date, and, a copy of a report that shows why
car you're selling, has tremendous resell value.
... I think you get
idea here.
Whatever it is you want to sell, giving people irresistible reasons, backed up with a caseload of proof, is
surest and quickest way to a sale.
What proof elements can you add to your products and services?

Nick James is a UK based direct marketer and product developer. During the last 3 years Nick has sold in excess of £1 Million of products and services. Subscribe to his Free Tip Of The Week email at: www.Nick-James.com