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Ask producer or assistant if they would give out name of your book and/or your website near end of interview. I have never had them refuse and they usually mention my contact information a number of times during interview.
Prepare about five talking points for use in interview. Write them down so you can stay on track. I find that 5 points are more than enough to direct flow of interview.
I purchased a phone mic. from Radio Shack to record all my interviews. The one I have has a suction cup on one end that I stick to phone receiver and plug other end into my tape recorder. When I receive call from radio station I press "record" and I am off and running. After interview I listen to it and critique my performance.
Give radio interviews a try. It’s a great way to get publicity by staying at home and speaking to thousands on phone.
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Miie Moore is an international speaker on Humor and Stress, Humor in the Workplace and Humor and Human Potential. His cartoons and articles have appeared in publications throughout the world.