For last year, Mr. Neilsen has held position of interviewer for Solutions Online Magazine, a quarterly online journal published by Hollander Consultants. A key part of that position is to interview doctors to determine common areas of interest that would result in articles for Solutions magazine.

Of all marketing methods I employ to get word out about my speaking service and my information products method I enjoy most involves being interviewed on radio stations throughout North America. The reason they are so enjoyable? They can be done from home over phone while sitting having coffee in your pajamas. They also give you great exposure for no cost to you. To pay for a 15 minute interview would exhaust my publicity budget in no time flat.

When I have a new book coming out or I am going to be speaking in a specific city I immediately send out one page press releases to radio stations in specific city or surrounding area announcing fact and inviting them to call me for an informative and interesting interview. ( I tell how to write an effective one page press release and give samples in my manual " Public Speaking for Profit and Pleasure" I prefer to either fax or snail mail press release to media outlets. Emailing them isn't that effective. Many producers are inundated with emailed releases and usually delete them as soon as they come upon them.

I usually get a phone call from a producer or their assistant if they are interested and they uysually are if I have written press release in an enticing manner. In past 2 months I have had about 4 interviews ranging from 15 minutes in length to 35 minutes.