Tip: In US you can send postcards by First Class Mail for 23 cents if you make them at least 3 1/2 inches high by 5 inches wide but not over 4 1/4 inches high by 6 inches wide.

Postcard Marketing Secret #4: Don't Underestimate Importance of Your Mailing List

You can generate a high percentage of replies by sending your postcards to prospects likely to be interested in your offer AND who have a proven record of taking action on offers that interest them.

This is why postcards produce a big response when you send them to your existing customers. But how can you find new prospects with these same 2 characteristics? Here are 2 ways:

1. Rent customer lists of companies that are not your competitors, but who sell their products or services to same targeted market.

2. Rent paid subscriber lists of magazines and newsletters read by prospects in your targeted market.

You can get both lists through most mailing list brokers.

The next time you want to generate a flood of traffic to your web site or a flood of new sales leads ...send postcards. Apply these four little-known postcard marketing secrets and you'll produce a big response without spending a lot of time or money.

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

Part of reason that it works is that a beginner knows nothing and they *know* they know nothing. So they do not approach a subject with a predefined set of biases. Everything a beginner learns is knowledge that adds to their knowledge base.

As you become more of an expert, you filter input based on your own personal knowledge. This is natural and helpful. If we didn't filter some input based on our existing knowledge, we would constantly be overwhelmed with data. The problem is, if you take it too far, and become so much of an expert that new knowledge cannot reach your consciousness, then you cease to learn.

You have absolutely flattened learning curve, or maybe even started to see it decline because your mind is so full of facts and knowledge that there is no room for anything else.

Alright, so what does all this have to do with marketing? The best way to approach marketing is to stay open to new concepts and new ways of doing things.

-> EXPERT MIND, STAGNANT MIND

I firmly believe that lack of a beginners mind attitude is what causes leading companies (small and large) to lose their marketing edge. From a standpoint of beginners mind, worst possible place to be is #1 in your market. If you are in this position, you have to fight hard to maintain your edge and keep rest of pack at bay.

Take a step back and think about ways to put your existing biases and knowledge aside and find ways to approach a subject as a beginner would.

If you are a market leader, look for ways to cultivate a non- expert attitude within your marketing team. If you are low on market totem pole, look for ways to capitalize on fact that market leaders are likely to be last to see new solutions to old problems, you have advantage of beginners mind.

Good luck in cultivating beginners mind, and until next time... happy marketing.

Doug Hudiburg, Author, Marketing Consultant, and publisher of the Daily Marketing Ace