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7. Include your own picture on your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below
picture and a brief statement or quote.
8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about
people. They may just buy your product to donate to
charity.
9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your product.
10. Tell your potential customers they will receive a free prize if they find
five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy
greater chance of them purchasing.
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