Now, what about your body? You follow recommended AMA guidelines for routine check ups and other healthcare services. You pay special attention to make sure you eat a balanced diet and always take time to get enough exercise. The reality is many Americans pay more attention to maintenance of their car than they do their body.

From an insurance perspective, your automobile insurance company has a certain expectation that you will take reasonable care of your car. Things such as routine maintenance of brakes and making sure your turning signals work properly are expected by your insurance company. Basic common sense says that proper automobile maintenance reduces traffic accidents and saves both you and your insurance company money.

10 Eye Popping, Jaw Dropping Ad Copy Secrets by Chieko Tai Note: You are welcome to republish this article as long as my Resource Box is included at end.

1. Use a hand written letter on your ad copy instead of text. Write ad on a piece of paper, scan it and publish ad on your web page. Adding a personal touch will always increase your sales.

2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.

3. Show before and after photos for your products on your web page copy. Show problem picture and then beside it, show picture of resolution to problem when they use your product.

4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.

5. When you offer free bonuses in your ad copy, also list dollar value beside each bonus. People will feel they're getting a good deal and it will increase value of your product.