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His first impulse was to cry out to child, "Run! Run!" But train was too close; his tiny legs would never make it across bridge in time.
The man almost left his lever to run and snatch up his son and carry him to safety, But, he realized that he could not get back to lever.
Either people on train or his little son must die. He took a moment to make his decision.
The train sped safely and swiftly on its way, and no one aboard was even aware of tiny broken body thrown mercilessly into river by onrushing train.
Nor, were they aware of pitiful figure of a sobbing man, still clinging tightly to locking lever long after train had passed.
They did not see him walking home more slowly than he had ever walked; to tell his wife how their son had brutally died.
Now,Ö.if you followed this story and allowed yourself to visualize and feel what actually happened, then you can comprehend that emotions are triggers that cause us human beings to do everything we do.
If you didn't, read it again slowly and follow story until you comprehend what went through this man's heart. Obviously, story is fictional, but that is not point. Emotions are.
Emotions sell, not logic. Logically, what should this man have done? There is no logic to answer that. You, must reach into your prospect's heart and forget trying to sell your products or services by convincing their head.
As a customer, I will not buy your product if you are trying to pressure me with hype and logic. But, I'll pay way too much for your product if you make me fall in love with it.
Emotions Sizzle! Use them..Your secret to hidden riches.
Richard Vegas ©2002
Richard Vegas is a popular recording artist and internet marketing professional. He invites you to subscribe to his FREE weekly ezine "Wing-Tips" at: http://www.1-work-at-home-based-business-opportunities.com You may also hear and follow Richard's music career at: http://www.richardvegas.com