Headlines That Will Garner Free Publicity For Financial PlannersWritten by Ned Steele
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"Estate Planning Tips Saved Local Families More Than $600,000 Last Year" This same information is now a headline that will grab a media person's attention. It suggests questions that their readers will be interested in: What tips? Remember—you are never news. News is information. As much as possible, keep ego tripping out of a press release and focus on information that will help improve lives of readers/listeners/viewers.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
| | Publicity Won't Thrive on Press Releases AloneWritten by Ned Steele
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There's a smarter way to garner free publicity that will build your financial planning practice. Rely instead on developing tools and tactics I teach in my articles and seminars. Practice contacting reporters informally and writing intelligently about your topics. Don't lump yourself in with dozens of press release submitters who receive but a brief glance from reporters, and hardly any chance of garnering publicity. Share your expertise with media in creative, common sense ways.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
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