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For example, I recently visited a web site offering special interest travel books. They offered a map of any country as a free bonus with each order. I'm sure map cost site owner much less than its perceived value to customer.
4. FREE FAST DELIVERY: People want to receive something immediately after buying it ...especially during Holidays. You can motivate them to buy by offering free fast delivery. For example, a company selling personalized desk accessories offers free overnight shipping during Holidays.
5. BILL ME LATER or BILL MY CREDIT CARD LATER option: This offer generates many sales you normally wouldn't get during Holiday Season. It removes customer's concern about spending too much money right now.
TIP: Always include a deadline for your offer. Prospects are more likely to take immediate action when faced with risk of missing your offer.
ADVERTISE YOUR SPECIAL HOLIDAY OFFER
Your Holiday Offer is short-lived. So use advertising methods that produce fast results. For example, send a brief email or postcard announcement to your customer or prospect list. Place online and off line ads that will run immediately after you place them.
TIP FOR INTERNET MARKETERS: Announce your Special Holiday Offer prominently near top of your home page. Something as simple as words, Special Holiday Discount, will grab your visitor's attention and draw them into your web site.
Everybody wants to get a "special deal". Most people don't expect to find one during Holiday Season. Surprise them with a Special Holiday Offer. It will motivate many hesitant prospects to buy.
Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. Bob recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information... mailto:BobLeduc@aol.com?subject=Postcards Phone: (702) 658-1707 (After 10 AM Pacific time)