What can you do to get attention of your prospective customers and clients? And how can you get them to buy from you during this Holiday Season?

..GIVE THEM AN IRRESISTIBLE OFFER THEY CAN'T REFUSE

Few businesses use Special Offers during Holidays. You can attract attention and increase your sales during Holiday Season by promoting Special Offers.

Make your Special Offer as attractive as you can afford. The greater its value to customers more sales it will generate.

Here are 5 different offers you can use for almost any product or service.

1. SPECIAL HOLIDAY DISCOUNT: People don't expect discounts during Holidays. Surprise them with an unexpected Holiday Discount Offer. It gets attention -- and motivates many prospects to buy.

2. SPECIAL COMBINATION PRICE: Combine several products or services for a price that's lower than total cost of buying each item separately.

A combination offer increases number of orders you get and size of your average sale. It increases number of sales by generating orders from prospects who were only "shopping around". It increases size of your average sale by motivating buyers to spend additional money to get "good deal" of your Special Combination Package.

Here are 3 ways you can increase your believability with prospects -- and generate more sales. All 3 work for any business. And you can use them with any marketing method including Internet.

USE TESTIMONIALS

Testimonials from satisfied customers are powerful selling tools. They establish your believability because they prove you already delivered what you promised to other customers.

The most effective testimonials describe a specific result your customer enjoyed by using your product or service. For example, "In just 2 weeks I lost 9 pounds, felt years younger and still enjoyed all my favorite foods".

TIP: Get permission to use your customers' names and addresses with their testimonials. Personal testimonials from real people are more believable than anonymous testimonials.

PROVIDE SPECIFICS

You can also increase your believability by converting general statements into specific descriptions. "It's fast, easy and inexpensive" may accurately describe your product or service. But a specific description of how fast, how easy and how inexpensive is more believable.

Also, try to avoid using round numbers (10, 25, 40, etc.) in your claims. Instead, reduce them to specific odd numbers with fractions or decimals. Here's why...

Which of following 2 statements sounds more authentic to you?