Written by Bob Leduc

Getting sales duringrepparttar Holiday Season this year will be a challenge for many businesses. The usually free-spending holiday shoppers are likely to be more careful about what they buy and how much they spend. And business buyers will be more reluctant than usual to make financial commitments duringrepparttar 127512 Holidays.

What can you do to getrepparttar 127513 attention of your prospective customers and clients? And how can you get them to buy from you during this Holiday Season?


Few businesses use Special Offers duringrepparttar 127514 Holidays. You can attract attention and increase your sales duringrepparttar 127515 Holiday Season by promoting Special Offers.

Make your Special Offer as attractive as you can afford. The greater its value to customersrepparttar 127516 more sales it will generate.

Here are 5 different offers you can use for almost any product or service.

1. SPECIAL HOLIDAY DISCOUNT: People don't expect discounts duringrepparttar 127517 Holidays. Surprise them with an unexpected Holiday Discount Offer. It gets attention -- and motivates many prospects to buy.

2. SPECIAL COMBINATION PRICE: Combine several products or services for a price that's lower thanrepparttar 127518 total cost of buying each item separately.

A combination offer increasesrepparttar 127519 number of orders you get andrepparttar 127520 size of your average sale. It increasesrepparttar 127521 number of sales by generating orders from prospects who were only "shopping around". It increasesrepparttar 127522 size of your average sale by motivating buyers to spend additional money to get repparttar 127523 "good deal" of your Special Combination Package.

3. FREE BONUS: Offer to include a free bonus with each purchase. It doesn't have to cost you very much so long as it has high perceived value to your customer.


Written by Bob Leduc

People won't buy from you until they're confident you will deliver exactly what they expect to get. You can help them develop that confidence by making certain every claim you make about your product or service is fully believable.

Here are 3 ways you can increase your believability with prospects -- and generate more sales. All 3 work for any business. And you can use them with any marketing method includingrepparttar Internet.


Testimonials from satisfied customers are powerful selling tools. They establish your believability because they prove you already delivered what you promised to other customers.

The most effective testimonials describe a specific result your customer enjoyed by using your product or service. For example, "In just 2 weeks I lost 9 pounds, felt years younger and still enjoyed all my favorite foods".

TIP: Get permission to use your customers' names and addresses with their testimonials. Personal testimonials from real people are more believable than anonymous testimonials.


You can also increase your believability by converting general statements into specific descriptions. "It's fast, easy and inexpensive" may accurately describe your product or service. But a specific description of how fast, how easy and how inexpensive is more believable.

Also, try to avoid using round numbers (10, 25, 40, etc.) in your claims. Instead, reduce them to specific odd numbers with fractions or decimals. Here's why...

Which ofrepparttar 127511 following 2 statements sounds more authentic to you?

1. Our clients average 30 percent more sales. 2. Our clients average 27.7 percent more sales.

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