* Spend time alone with your partner. Go on walks together. If you are not in a close relationship, discuss what's happening in your life from time to time with a close friend. If like me, you don't have one, join "rent-a-friend".

* Give and take in your relationships.

* Smile often (not inanely).

* Respect people (for what they are).

* Recognise that right and wrong are never black and white. There are always three sides to any story: your side, other person's...and TRUTH.

* Try to put yourself in other person's shoes (only if they fit you). I like walking a mile in another man's shoes. By time he finds out, I'm a mile away and I've got his shoes!

* Watch, wait and listen when developing relationships

* Be assertive, but cautious

* Don't gossip, backbite and backstab

* Personal INTEGRITY is crucial at ALL TIMES. Be true to your values and beliefs...

and most importantly,

JUST BE YOURSELF.

5. Mutually define channels of communications to convey leads, register opportunities, qualifying prospects, and manage sales pipeline -- before you sign contract.

6. Focus them on a single lead product with a separate marketing plan you create together; this gives you a greater return when you sell new existing customer your backend products.

7. Their commissions pay their way, do not expect extra consulting services, and take their retainer seriously because they do.

With solid and accurate expectations, you will be greatly satisfied with what outside business development people can do for your company. It is a "pay for performance" for your sales force and can reduce your overhead because you earn sales before you pay out commissions. Think of these people as partners and your products will reach qualified prospects you can keep selling to forever.